Tono de Marca

Artistic & Story-Driven, Intellectual & Reflective, Authentic & Proud, Edgy & Contemporary, Conversational (on social media)

Valores de Marca

• •Cultural Representation & Heritage
• •Storytelling
• •Craftsmanship & Quality
• •Authenticity & Innovation
• •Exclusivity & Considered Consumption
• •Empowerment & Reclaiming Narratives
• •Sustainability

Mejores Prácticas

• •Embrace Storytelling: Ensure every piece of copy, from product descriptions to social media posts, has a narrative element. What is the inspiration? What cultural technique is highlighted? What emotion does it evoke?
• •Use Evocative and Sensory Language: Describe textures, craftsmanship, and cultural motifs in a way that transports the audience and appeals to their senses, reinforcing the artistic and high-quality nature of the brand.
• •Maintain a Confident and Proud Voice: Consistently highlight the "Made in Pakistan" aspect with pride, framing it as a mark of exceptional artisanship and cultural richness. Avoid apologetic or overly humble tones.
• •Balance Heritage with Modernity: While deeply rooted in tradition, the language should also feel contemporary and relevant to a global, fashion-forward audience. Use modern vernacular where appropriate, especially on social media, without losing the brand's sophisticated edge.
• •Develop a Brand Lexicon: Identify key terms and phrases that embody Rastah's values and aesthetic (e.g., "artisanal," "heritage," "narrative," "reinterpretation," "contemporary craft"). Use these consistently to reinforce brand identity. Ensure this lexicon is used across the website, social media, and any press communications.

Percepción Social

Culturally Significant & Authentic, High-Quality & Unique, Luxurious & Exclusive, Innovative & Trailblazing, Celebrity Endorsed & Globally Recognized, Aspirational, Expensive

Ejemplos de Copy

• •Volume XIII: Woven Whispers. Each thread a story, each garment a dialogue between ancient hands and modern vision. Discover the narrative.
• •Beyond the Label: 'Made in Pakistan' is not a footnote, it's a headline. Wear the renaissance.
• •This isn't just streetwear. It's wearable art, born from the soul of South Asia and the pulse of the streets. Own a piece of the journey.
• •Deconstruct. Reinterpret. Reclaim. Our latest collection explores the echoes of tradition in the language of now. Limited pieces, infinite identity.
• •From Lahore's heart to the global stage. Rastah crafts more than clothes – we craft conversations. What will yours say?