Tono de Marca

The brand employs a dual-tone strategy: Primary Tone (Corporate): Professional, Technical, and Direct. Secondary Tone (Founder-led): Aspirational, Passionate, and Casual.

Valores de Marca

• •Quality & Reliability
• •Expertise & Specialization
• •Customer-Centricity
• •Trustworthiness
• •Passion

Mejores Prácticas

• •Segment Your Channels: Continue using Facebook for professional, product-focused content and Instagram (via the founder) for brand storytelling and personal passion. This dual approach is effective but must be intentional. Avoid overly casual or personal posts on the official company page.
• •Create a "Voice Chart": Develop an internal document that defines the brand voice. For the "Professional" tone, list keywords like "Reliable, Precision, Performance, Technical, Secure." For the "Aspirational" tone, list "Passion, Drive, Quality, Success, Expertise." This ensures anyone creating content understands the rules.
• •Prioritize Clarity and Precision: In all technical copy (website, product descriptions, Facebook), use clear, unambiguous language. List part numbers, compatible models, and material specifications. Accuracy builds trust.
• •Use High-Quality Visuals: The current standard of professional, clean product photography is excellent. Maintain this high standard across all platforms, as it visually reinforces the brand's commitment to quality.
• •Bridge the Two Tones Occasionally: Once a month, share a founder-focused post on the main Facebook page. For example, a video of the founder explaining the quality control process for a new part. This links the professional brand to the passionate individual behind it, strengthening the overall narrative without diluting the primary tone of each channel.

Percepción Social

The brand presents itself as a credible, high-quality, and specialized supplier, likely perceived as serious and professional by customers. It currently has low visibility in broad public forums, resulting in a neutral public perception with no significant positive or negative feedback, offering a clean slate for building a stronger reputation.

Ejemplos de Copy

• •Headline: Don't Let Downtime Slow You Down. Body: Keep your Scania fleet running at peak performance. We provide premium, reliable aftermarket engine and brake components built to last. Browse our extensive inventory of Raptor Spares and get the quality you trust, delivered fast. Call to Action: Shop Now
• •Image: High-resolution photo of a Volvo clutch system. Body: Precision-engineered for performance. This is our Aftermarket Clutch System for Volvo FH/FM Series trucks. Part No. RS-VCS821. Built for durability and smooth engagement to OEM specifications. Your reliable partner for drivetrain parts. Call to Action: Learn More
• •Headline: The Right Part, Every Time. Body: Your trusted source for aftermarket spare parts for Mercedes, MAN, DAF, and more. Quality guaranteed. Expertise you can rely on. Call to Action: Explore Our Catalog
• •Subject: Quality Truck Parts Without the Premium Price Tag. Body: Why pay more for reliability? Raptor Spares offers competitively priced aftermarket parts for all major European truck brands. Get OEM-level performance and save on your maintenance budget. Call to Action: View Our Best-Sellers
• •Image: Founder standing with a truck or performance car. Body: Whether it’s a passion project or the heart of your business, every vehicle deserves quality parts. That's the principle I built Raptor Spares on—delivering reliable European truck parts that I'd be proud to use myself. #TruckParts #Entrepreneur #Automotive #RaptorSpares Call to Action: Link in Bio