Tono de Marca

Sophisticated & Aspirational, Expert & Knowledgeable, Inspirational, Customer-centric

Valores de Marca

• •Quality & Craftsmanship
• •Design Excellence
• •Heritage & Experience
• •Customer Inspiration & Service
• •Exclusivity & Distinction

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated, expert, inspirational, confident, worldly), along with do's and don'ts for language, word choice, and sentence structure. Share this with everyone who creates content.
• •Focus on "Show, Don't Just Tell": Instead of saying "we sell high-quality furniture," describe the materials, the craftsmanship, the designer's reputation, or the longevity of the pieces. Use vivid, evocative language that paints a picture of luxury and design.
• •Emphasize Expertise and Heritage (Subtly): Weave in references to your long history, the knowledge of your staff, or the exclusivity of your collections to build trust and reinforce your authority in the contemporary design space without sounding arrogant. Mentioning years in business or founder's expertise can achieve this.
• •Maintain Visual and Textual Harmony: Ensure that the sophisticated and aspirational tone of your copy is consistently reflected in your photography, website design, and showroom presentation. The visuals should reinforce the luxurious and design-forward message of the text.
• •Train and Empower Your Team: Ensure that everyone interacting with customers, whether in-store, online, or via social media, understands and can articulate the brand's values and tone. Provide examples and ongoing feedback to maintain consistency. This includes sales associates, customer service, and marketing personnel.

Percepción Social

High-End Retailer, Established & Reputable, Source for Design Professionals & Affluent Consumers, Mixed Customer Service Signals

Ejemplos de Copy

• •Headline: Elevate Your Space. Discover Design That Endures. Body: At Rapport, we believe furniture is more than functional; it's an expression of your vision. Explore curated collections from the world's foremost contemporary designers and transform your home into an icon of modern living. Our experienced design consultants are here to guide you.
• •Headline: The Art of Living, Masterfully Furnished. Body: For over 75 years, Rapport has been the destination for discerning individuals seeking exceptional quality and timeless contemporary design. From statement pieces to cohesive room concepts, experience the enduring allure of expertly crafted European furniture.
• •Headline: Your Vision, Our Expertise. Create Your Signature Interior. Body: Imagine a home that perfectly reflects your unique style. Rapport’s interior design service and unparalleled collection of luxury furniture make it possible. Let us help you translate your aspirations into breathtaking reality.
• •Headline: Beyond Furniture. Beyond Expectation. This is Rapport. Body: Discover a world where craftsmanship meets cutting-edge design. We source iconic pieces and exclusive brands to bring you a selection that inspires and endures. Visit our showroom and experience the Rapport difference.
• •Headline: Curated for California Living. Designed for the World Stage. Body: Rapport International Furniture brings global design excellence to your California home. Explore our showrooms for an unparalleled selection of modern and contemporary furnishings that blend sophisticated aesthetics with exceptional comfort.