Tono de Marca

authentic, passionate, and approachable

Valores de Marca

• •Authenticity
• •Respect for Nature
• •Accessibility
• •Discovery
• •Community

Mejores Prácticas

• •Tell the Story: Every wine has a story. Share the stories of the winemakers, the vineyards, and the winemaking process. This reinforces the values of authenticity and discovery.
• •Use Accessible Language: Avoid overly technical jargon. Explain concepts like "biodynamic" and "minimal intervention" in simple, understandable terms to educate and include a broader audience.
• •Be Passionate and Personal: Let your love for natural wine shine through. Use a conversational and enthusiastic tone. The founder's personal journey is a great asset; continue to weave it into the brand's narrative.
• •Focus on the Experience: Instead of just describing the wine, describe the experience of drinking it. Who is it for? What moments does it enhance? This creates an emotional connection with the consumer.
• •Engage with Your Community: Respond to comments and questions on social media in a friendly and personal manner. Foster a sense of dialogue and community around your brand. This will build loyalty and trust.

Percepción Social

Within the natural wine community, Raisin Brut is likely perceived as a welcome addition, offering a curated selection of quality, affordable, and ethically produced wines. The personal story of the founder adds a layer of trustworthiness and relatability. The brand's focus on small, sincere producers resonates with the values of the natural wine movement, which often prioritizes craftsmanship over mass production. The perception is that of a small, passionate, and trustworthy purveyor of quality natural wines.

Ejemplos de Copy

• •(Instagram Post): (Image: A close-up of a glass of vibrant red wine, held against a rustic backdrop) "This isn't just wine. It's a story in a bottle. A story of a small vineyard, a dedicated winemaker, and a deep respect for the land. Discover the authentic taste of [Winemaker's Name]'s [Wine Name] on our website. #RaisinBrut #NaturalWine #RealWine"
• •(Website Homepage Banner): "Tired of the same old wines? Explore our selection of living wines, crafted with passion and minimal intervention. Taste the difference nature makes."
• •(Product Description): "[Wine Name] is more than just a beverage; it's an experience. From the sun-drenched slopes of [Region] to your glass, this wine is a testament to the power of natural winemaking. Expect notes of [flavor profile] and a finish that will leave you wanting more. Perfect for sharing with good company."
• •(Email Newsletter Subject Line): "Meet the Winemaker: The Story Behind Your Favorite [Wine Type]"
• •(Promotional Copy): "Ready for a wine adventure? Let us be your guide. For a limited time, enjoy 10% off your first order with code DISCOVER. Explore our curated collection of natural wines and find your new favorite."