Tono de Marca

Approachable, enthusiastic, and community-focused. Inclusive, friendly, direct, personal, appreciative, cool, and trustworthy.

Valores de Marca

• •Authenticity
• •Customer-Centricity
• •Community
• •Accessibility
• •Passion

Mejores Prácticas

• •Balance Hype with Helpfulness: Use language that resonates with the streetwear culture (e.g., "cop," "drop," "fire") but always ensure the core message is clear, helpful, and customer-focused.
• •Keep it Personal and Approachable: Address the audience directly using "you" and "your." Share the founders' story and passion. When responding to comments or DMs, maintain a friendly, one-on-one conversational tone.
• •Highlight Core Values: Consistently weave in keywords related to your values in your copy—phrases like "100% Authentic," "NZ's Trusted Source," "Fast Local Shipping," and "Community First" reinforce your brand promise.
• •Emphasize the 'Why': Don't just sell a product; sell the experience. Copy should reflect the passion behind the brand, the focus on building a community, and the commitment to excellent service that customers praise in reviews.
• •Let Customers Do the Talking: Regularly leverage user-generated content and positive reviews in your marketing. Create templates like "You Said It Best..." or "Fresh from the Community..." to showcase authentic customer feedback, which reinforces trust and social proof.

Percepción Social

RaidedNZ is perceived very positively as a reliable and legitimate source for authentic sneakers and streetwear in New Zealand. Customers consistently praise fast shipping, product quality, and exceptional, personalized customer service. The founders' personal involvement significantly contributes to a high level of trust.

Ejemplos de Copy

• •Your winter rotation is calling. The latest Fear of God Essentials collection just landed at RaidedNZ. Built for comfort, designed to stand out. Don’t sleep on these – tap the link in bio to cop yours before they’re gone. #RaidedNZ #Essentials #NZStreetwear
• •From one sneakerhead to another, we get it. Finding authentic gear in NZ can be a mission. That’s why we started RaidedNZ – for the community. Real brands, fair prices, and service that treats you like family. See what’s new this week. #RaidedNZ #SneakerheadNZ
• •Stop scrolling. The viral Corteiz Alcatraz tracksuit has officially hit NZ. The quality is next level. Who’s grabbing one? Link in bio to shop now. 😤 #Corteiz #RaidedNZ #StreetwearNZ #Unboxing
• •Hey [Customer Name], we see you. Thanks for being part of the RaidedNZ journey. As a thank you, here's an early look at this week's drop before it goes live to the public. We couldn't do this without you. #Family
• •Authentic Streetwear & Sneakers. Delivered Fast from NZ. Shop Now, Pay Later with Afterpay. Your Go-To for an Unmatched Shopping Experience. [Shop Now Button]