Tono de Marca

Educational, Authoritative, Empowering, Encouraging, Precise, Direct, and Benefit-driven, while maintaining accessibility.

Valores de Marca

• •Innovation and Efficacy
• •Education
• •Empowerment
• •Quality and Durability
• •Integrity and Honesty

Mejores Prácticas

• •Lead with the 'Why', connecting product features to physiological benefits.
• •Use an authoritative, educated tone, employing precise anatomical language where appropriate to build credibility.
• •Focus on empowerment and self-efficacy, framing products as tools for users to control their pain and recovery.
• •Highlight the problem/solution framework, identifying common pain points and presenting specific RAD tools as engineered solutions.
• •Reinforce quality and trust by consistently mentioning high-quality, eco-friendly materials, lifetime warranty, and expert endorsement.

Percepción Social

Credible and premium brand in self-care and fitness, highly effective for pain management and recovery. Perceived as a specialized, thoughtfully designed alternative to generic tools, often recommended by physical therapists. Seen as a trustworthy company providing professional-grade tools for personal use to athletes, fitness enthusiasts, and individuals with chronic pain.

Ejemplos de Copy

• •That 3 PM neck pain? It originates in your mid-back. Our signature RAD Roller is anatomically designed to target the thoracic spine, releasing the tension that travels up to your neck and shoulders. Unlock your spine, undo your workday. #RADRoller #DeskPain #PostureCorrection #FeelBetterMoveBetter
• •Don't just recover. Rebuild. Your training breaks down muscle; RAD tools build it back stronger. Engineered for deep tissue release and to accelerate recovery, our Axle and Rod flush out metabolic waste and prepare your body for the next challenge. Stop letting soreness dictate your schedule. #RADRecovery #Athlete #MyofascialRelease #TrainHardRecoverSmarter
• •Pinpoint Precision for Stubborn Knots. Some knots hide in places a roller can't reach. That's where RAD Rounds come in. Perfect for targeting smaller muscle groups in the feet, hands, and shoulders, these balls provide focused, intense pressure to release the most persistent trigger points. Made from high-density, eco-friendly silicone, they can be heated or cooled for an added therapeutic dimension. Take targeted relief into your own hands.
• •The Science of a Better Back. Did you know that limited mobility in your ribcage could be the real source of your lower back pain? Movement is a chain reaction. The RAD Helix was designed by biomechanical experts to address this, creating movement and release across the entire posterior chain. Its double-helix shape cradles the spine while targeting the erector muscles on both sides. Learn how to unlock your body's potential on the RAD Mobility App.
• •You were one click away from taking control of your recovery. The RAD All-In-Kit is more than just tools; it's a complete system for whole-body maintenance. With a lifetime warranty and expert-led education, it's the last investment you'll need to make in your mobility. Feel the difference for yourself.