Tono de Marca

passionate and educational, blending tradition with modern professionalism, welcoming yet authoritative

Valores de Marca

• •Quality and Purity
• •Legality and Safety
• •Sustainability and Respect for Nature
• •Tradition and Local Heritage
• •Customer Well-being and Education

Mejores Prácticas

• •Always Weave in the "Roots" Narrative: Consistently use words like "roots," "tradition," "heritage," and "generations" to connect the brand's name to its authentic story of family farming in Marcianise.
• •Lead with "Legal and Safe": In a market with legal ambiguities, always place messages of safety, legality ("THC within legal limits"), and certification at the forefront of product descriptions and ads to build immediate trust.
• •Adopt an Educator's Voice: Frame content around educating the consumer. Use the blog and social media to explain the benefits of CBD, clarify doubts, and share industry news. This positions the brand as a go-to expert, not just a retailer.
• •Emphasize "100% Italian & Natural": Highlight the Italian origin and organic, sustainable farming methods in all marketing materials. This appeals to a desire for local, pure, and environmentally-friendly products.
• •Maintain a Community-Focused Tone: Use inclusive and welcoming language like "join the family" or "we're here to help." Engage directly with comments and questions on social media to foster a sense of belonging and show that there are real, passionate people behind the brand.

Percepción Social

The brand is perceived as a reliable and mission-driven player in the Italian cannabis light sector, viewed as advocates for clearer regulation and providing a controlled, high-quality supply chain. This fosters a perception of resilience and trustworthiness, cultivating a supportive community through direct engagement.

Ejemplos de Copy

• •From our soil to your soul. Our cannabis light is grown in the historic fields of Marcianise, using only organic methods—just as our family has for generations. Experience the purity of Radici Farm. #RadiciFarm #CBDitaliano #ColtivazioneBiologica
• •Curious about the benefits of CBD? Relax with confidence. All Radici Farm products are 100% natural, certified, and guaranteed to be within legal THC limits. Shop our collection today and get 15% off your first order! #CannabisLight #BenessereNaturale #CBDShop
• •Bringing wellness to your doorstep. At Radici Farm, we believe in accessible quality. That's why we offer free shipping on all orders over  50. Start your journey with us. #QualitàItaliana #Radici
• •It's more than a plant; it's a science. Our new blog post dives into the differences between Full Spectrum CBD and isolates. Empower your wellness choices with knowledge from the roots up. Link in bio! #EducazioneCBD #RadiciFarmBlog
• •A timeless classic, perfected. Our Super Skunk is cultivated with passion and expertise, delivering its signature aroma and relaxing effects. Meticulously grown and lab-tested for your peace of mind. Discover a higher standard of cannabis light. #SuperSkunk #QualitàPremium