Tono de Marca

The brand's tone of voice is predominantly: Authentic and Story-driven, Aspirational and Serene, Conscious and Ethical, Personal and Approachable.

Valores de Marca

• •Authenticity
• •Sustainability
• •Craftsmanship and Quality
• •Cultural Fusion
• •Uniqueness

Mejores Prácticas

• •Lead with the Story: Always frame the product within the larger brand narrative. Whether it's a social media caption or a product description, start with the human element – the journey of the sari, the craftsmanship, or the fusion of cultures.
• •Use Evocative, Sensory Language: Instead of just describing a product's features, describe the feeling it evokes. Use words like "serene," "vibrant," "time-softened," and "sun-drenched" to create an emotional connection and reinforce the aspirational, serene tone.
• •Emphasize "Unique" and "One-of-a-Kind": Consistently remind the audience of the core value proposition. This creates a sense of scarcity and exclusivity, making the customer feel they are purchasing something truly special.
• •Maintain a Personal Touch: Occasionally refer to the founders, Hanne and Martin, to reinforce the authenticity and passion behind the brand. This transforms the company from a faceless entity into a personal project that customers can connect with on a human level.
• •Seamlessly Integrate Sustainability: Weave the message of sustainability into the narrative naturally. Talk about "giving saris a new life," "conscious choices," and "reimagined beauty" rather than using cold, corporate sustainability jargon. This keeps the tone authentic and aligned with the brand's ethical, story-driven identity.

Percepción Social

Quote Copenhagen Aps is perceived by the public and its customers as a niche, high-quality brand with a strong ethical compass. Customers are drawn to the unique aesthetic that marries the vibrant, rich history of Indian textiles with the understated, clean lines of Nordic design. The brand is seen as authentic and trustworthy due to the personal involvement of its founders and the transparency about its production process. The sustainability angle is a significant draw for a growing segment of consumers who prioritize eco-conscious purchasing. Overall, the perception is that of a brand offering not just a product, but a piece of art with a story and a soul.

Ejemplos de Copy

• •More than just a cushion. It's a story of a second chance. A vibrant sari, once worn and loved in India, now brings new life and color to your home. Each thread tells a tale of its past, woven into a future of serene, Nordic comfort. Discover the story in our latest collection. #QuoteCopenhagen #OneOfAKind #SustainableLiving #NordicBohemian
• •From the bustling markets of India to the quiet comfort of your home. Our versatile sari throws are crafted to be part of your life's moments. Handpicked for their unique beauty and quality, each one is a testament to sustainable style. Find your one-of-a-kind companion. Shop now for free shipping on orders over €50. #SustainableStyle #IndianCraftsmanship #NordicDesign
• •The Kantha Bag: Carry a Story. This is not just a bag. It is a piece of history, reimagined. Crafted from a vintage Indian sari, carefully selected by our founder Hanne, this bag carries the soul of its journey. The intricate patterns and time-softened fabric speak of a life lived, now ready for new adventures with you. Featuring a spacious interior and sturdy straps, it's the perfect blend of Indian artistry and Danish practicality. Because style should have a story. #Handcrafted #UpcycledFashion #QuoteCph
• •New Arrivals: Unique Stories from India, Styled for You. Hello [Customer Name], This season, Hanne returned from Kolkata with a selection of the most breathtaking vintage saris. We've been carefully crafting them into the one-of-a-kind cushions and throws you love. Be the first to welcome these new stories into your home. Each piece is unique and will not be restocked. Explore the new collection...
• •It starts with a journey. A journey to the heart of India, where our founder, Hanne Birkholm, sifts through thousands of vintage saris. She isn't just looking for patterns or colors; she's searching for stories. For textiles with a soul. Back in our Copenhagen studio, these handpicked treasures are given a new purpose, reborn as beautiful objects that blend the vibrant spirit of India with the tranquil simplicity of Nordic design. This is more than a business for us; it's a passion for preserving beauty and respecting our planet's resources. It's Quote Copenhagen.