Tono de Marca

Supportive, Expert, and Approachable, fostering a warm, encouraging, and collaborative atmosphere like a trusted, skilled friend in the quilting community.

Valores de Marca

• •Craftsmanship and Quality
• •Collaboration and Community
• •Passion
• •Transparency

Mejores Prácticas

• •Always Celebrate the Customer: In every social media post featuring a client's quilt, tag and praise their work first. The brand's role is supportive, so the copy should always elevate the original creator.
• •Use "We" and "Together": Employ collaborative language. Phrases like "Let's make it beautiful together" or "We can help you finish" reinforce the partnership value of the brand.
• •Share Your Passion: Don't be afraid to use enthusiastic and heartfelt language. Words like "joy," "beautiful," "masterpiece," and "love" are authentic to the established brand voice.
• •Educate and Guide: On the website and in blog posts, maintain a helpful, expert tone. Provide clear, easy-to-understand instructions and explanations (like the quilt prep page) to build trust and empower the customer.
• •Maintain Visual Consistency: Ensure that all photos are high-quality, well-lit, and focus on the texture and detail of the quilting. This visually reinforces the brand's core value of quality craftsmanship.

Percepción Social

Overwhelmingly positive, perceived as a highly skilled, reliable, and integral expert within the quilting community, providing professional finishes with care and artistry.

Ejemplos de Copy

• •Another masterpiece is ready to head home! ✨ Just look at the beautiful piecing by [Customer Name]. It was an absolute joy to add the final stitches to bring this creation to life. My job is to help your quilt top sing, and this one is a symphony of color! Do you have a quilt top waiting for its own finishing touch? #longarmquilting #customquilting #quiltsbybarb #finishmyquilt
• •Your Quilt, Your Story, Our Expertise. You’ve spent hours choosing fabrics, cutting pieces, and sewing your vision into a beautiful quilt top. Now, let us help you with the final step. At Quilts by Barb, we provide professional longarm quilting services that honor your work and transform your top into a treasured heirloom. Let's make it beautiful together.
• •Subject: Don't Let That Quilt Top Languish! That beautiful quilt top you poured your heart into deserves to be finished! Whether it's a T-shirt memory quilt or a modern masterpiece, our custom longarm quilting will give it the professional finish it needs to be loved for years to come. Let's get it out of the closet and onto a cozy bed.
• •For me, quilting is about connection—connecting fabrics, connecting with fellow quilters, and connecting memories. My passion is helping you complete your work of art. With over 15 years of experience, I treat every quilt with the same care and precision as if it were my own.
• •From Top to Treasure. Your quilt isn't finished until it's quilted. As a dedicated longarm quilter, I specialize in enhancing your hard work with beautiful, high-quality stitching. See my gallery and let's discuss how to complete your masterpiece. #quiltfinishing #tshirtquilt #memoryquilt #barbznet