Tono de Marca

Empowering, sassy, relatable, confident, supportive, fun.

Valores de Marca

• •Empowerment
• •Community & Support
• •Sustainability
• •Quality & Affordability
• •Action & Ambition

Mejores Prácticas

• •Speak Directly to the "Queen": Use second-person pronouns ("you," "your") and empowering nouns ("queen," "boss," "founder") to create a personal and uplifting connection with the target audience.
• •Lead with Empowerment: Frame every message around the core values of ambition, strength, and female empowerment. The product isn't just coffee; it's the fuel for her success.
• •Embrace the Sass: Don't be afraid to use confident, witty, and slightly edgy copy, as seen in product names like "Getting Shit Done" and "Off With Their Heads". This creates a memorable and distinct brand personality.
• •Highlight the "Why": Consistently mention that the brand is women-owned and supports other female entrepreneurs. This appeals to customers who want to make value-driven purchases.
• •Be Relatable and Authentic: Use a conversational tone. Acknowledging the daily struggles of being a busy mom or entrepreneur (like in the "About Us" section) makes the brand feel more human and trustworthy.

Percepción Social

Very positive, inspirational, female-led, high-quality products, impactful, legitimate, respected, fun, sassy.

Ejemplos de Copy

• •Your empire won't build itself. Fuel your ambition with our Palace Blend, the ethically sourced coffee designed for queens who rule their day. Your throne awaits. #CaffeineQueens #WomenOwned #FuelYourHustle
• •More Than a Mug, It's a Mindset. Our 'Goal Getter' mugs are for the moms, the founders, and the creators getting it done. Grab the mug that matches your mission.
• •Hey Beautiful, feeling the mid-week slump? We get it. That's why we're treating you to free shipping on all coffee blends. Because conquering your to-do list should be your only focus. You've got this.
• •Stop spending a fortune on daily coffee runs. Our patent-pending Brewer Bottle gives you a sustainable, high-quality brew on the go. Designed for the queen who is going places. Save money, save the planet, and never miss a caffeine hit.
• •Who else runs on coffee and checklists? 🙋‍♀️ Our coffee is here to help you conquer it all. What's your #1 goal this week? [Poll: 'Crush Work' vs. 'Survive the Week']