Tono de Marca

friendly, personal, encouraging, warm, welcoming, educational, and empowering

Valores de Marca

• •Passion and Love for Craft
• •Empowerment and Education
• •Personalization and Creativity
• •Entrepreneurial Spirit

Mejores Prácticas

• •Always address the audience with the "Queen" moniker to reinforce the brand name and make customers feel part of an exclusive community.
• •Continuously integrate Maye's personal journey and passion into communications to build trust and differentiate the brand.
• •Frame products and courses as tools for customers to achieve creative or entrepreneurial goals, using empowering language.
• •Maintain a friendly and accessible voice, writing as if speaking to a friend, using emojis and personal touches.
• •Share behind-the-scenes content of product creation to highlight the craft, handmade quality, and the effort put into each item.

Percepción Social

Customers perceive Queen Crafts® as a small, founder-led business that is approachable, passionate, accessible, and provides personalized service. The brand makes customers feel valued and special.

Ejemplos de Copy

• •Hello Queen! ✨ Your 2026 goals deserve a beautiful home. Introducing our new personalized teacher's planner, designed with love to help you organize your year and materialize all your ideas. Because a queen deserves a plan as unique as she is. DM us to customize yours!
• •Ever dreamed of turning your passion for paper into a business? I did! My name is Maye, and I want to teach you how. Join our 'Cameo Basics' course and learn the skills you need to start creating. Let's build our creative empires together! Link in bio to enroll.
• •Planning a party should be fun, not stressful! Our 'Basic Party' kit has everything you need to create magical moments. From custom cake toppers to personalized boxes, we handle the details so you can enjoy the celebration. Ready to design your dream party?
• •From a simple idea to a finished product. ❤️ This is where the magic happens! Every planner, every box, and every sticker is made with passion right here in our workshop. Thank you for letting us be a part of your special moments. #QueenCrafts #HechoConAmor
• •Hey, Creative Queen! 'Tis the season to create. ✨ Whether you're crafting gifts or planning for the new year, we've got you covered. Enjoy 15% off all our products and courses this week. It's our little way of saying thank you for being part of our amazing community.