Tono de Marca

informal, humorous, irreverent, and energetic

Valores de Marca

• •Fun and Celebration
• •Community
• •Accessibility
• •Boldness and Irreverence

Mejores Prácticas

• •Embrace the "Champion" Mentality: Consistently address the customer as a "champion" or part of the in-group. This builds community and reinforces the fun, competitive spirit of the brand.
• •Use Humor and Slang: Maintain the irreverent and informal tone. Use French slang where appropriate for the target audience (e.g., "dinguerie," "apéro") and a universally understood humorous tone in all communications.
• •Focus on the "Why," Not Just the "What": The copy should always sell the *experience*the laughter, the stories, the memorable nightnot just the physical product. The goal is to be the "N1 for the party."
• •Keep it Energetic and Direct: Use short, punchy sentences, active voice, and exclamation points. Speak directly to the customer ("You," "Your") to create a conversational and engaging feel.
• •Be Visually and Tonally Consistent: Ensure the tone of the copy on the website, social media, and email marketing is perfectly aligned with the visual brandingbold fonts, dynamic images, and user-generated content that reflects a party atmosphere.

Percepción Social

The brand is perceived by its target audience as a go-to source for fun and wild party accessories. The engagement on TikTok and the tone of customer reviews suggest that customers are "in on the joke" and appreciate the brand's humor and specific niche. It is viewed as a provider of tools for memorable, high-energy social events.

Ejemplos de Copy

• •Weekend mode: ACTIVATED. Your pre-party called, it's missing something. Don't be the one who shows up empty-handed. Grab the gear that makes legends. #QSEC #AperoTime #PartyChampion
• •NE SOIS PAS BANALE. RÉVOLUTIONNE TES SOIRÉES. (DON'T BE BORING. REVOLUTIONIZE YOUR PARTIES.) The official supplier for champions of the apéro.
• •The Speedrunner's Choice. Think you're fast? Prove it. We added a stopwatch to our legendary beer bong so you can settle the debate once and for all. This isn't just a drinking tool; it's a trophy waiting to be won. Ready to set a new record?
• •On-screen text: Before QSEC vs. After QSEC. Level up your party game. You know what to do. Link in bio, champions. #apero #soiree #humour #gadget
• •Subject: Your parties are about to get a serious upgrade. Preview Text: Forget boring nights. We've got what you need to make things interesting.