Tono de Marca

Creative, Relaxing, and Satisfying

Valores de Marca

• •Creativity & Self-Expression
• •Relaxation & Mindfulness
• •Accessibility
• •Sense of Accomplishment

Mejores Prácticas

• •Lead with the "Why," Not Just the "What": Instead of saying "We sell paint kits," say "We offer a relaxing escape through art." Focus on the emotional benefit (relaxation, creativity, pride) in all headlines and opening lines.
• •Use "You"-Centric Language: Frame your copy around the customer. Use phrases like "Unleash your creativity," "Create your masterpiece," and "You can make this" to make the experience personal and empowering.
• •Maintain a Consistent Vocabulary: Create a list of "brand words" to use frequently. For Qimenglai, this could include: Mindful, Relaxing, Unwind, Create, Masterpiece, Simple, Satisfying, Custom, Personalized, Journey.
• •Show, Don't Just Tell: In all channels, but especially visual ones like TikTok and Instagram, let the product do the talking. Use copy to enhance the visual, asking questions ("What would you paint?") or stating the benefit ("The most satisfying part is at the end!").
• •Build Trust Through Transparency: Given the low trust score of new e-commerce sites, use copy to build confidence. Be clear about shipping times, include customer-generated photos in marketing (with permission), and write detailed, honest product descriptions. Acknowledge that the final piece will be a unique, textured painting, not a digital print, to manage expectations effectively.

Percepción Social

Due to the brand's low online visibility and lack of independent reviews, its social perception is largely neutral but fragile. Potential customers are likely to be cautious, as is common with new, heavily social-media-advertised e-commerce sites. The primary interaction comes from the visual appeal on TikTok, where perception is based on the satisfying nature of the content rather than brand reputation. The lack of a strong, review-backed presence means trust is a significant hurdle to overcome.

Ejemplos de Copy

• •Headline: Unplug. Unwind. Unleash Your Inner Artist. Body: Long week? Transform your stress into a stunning masterpiece with a Qimenglai Paint by Numbers kit. Everything you need is in the box—just bring your focus and watch the canvas come to life. Perfect for a quiet night in. ✨
• •Text: From a phone pic to a masterpiece! 📸🎨 Watch us turn a favorite memory into a custom paint by numbers kit. The most thoughtful gift ever? We think so. #PaintByNumbers #DIYgift #CoupleGoals #CustomArt
• •Headline: Your Imagination, In a Box. Body: Design and create one-of-a-kind accessories with our "Midnight Lavender" bead kit. Packed with a dreamy mix of charms, gems, and pearls, this kit has everything you need to craft unique bracelets, keychains, and more. No rules, just creativity.
• •Subject: Ready for your next masterpiece? Body: We saw how amazing your last project turned out! We've just added over 20 new designs to our collection, from serene landscapes to vibrant abstracts. Find your next source of inspiration and get 15% off your next kit.
• •Headline: We Believe Everyone is an Artist. Body: Qimenglai was founded on a simple idea: creativity is for everyone. In a world that's always "on," we offer a chance to switch off. To get lost in the mindful process of creating something beautiful with your own hands. We handle the details—the perfectly matched paints, the high-quality canvas, the easy-to-follow guides—so you can focus on the joy of the journey.