Tono de Marca

Passionate, Knowledgeable, Sophisticated, Authentic, Friendly

Valores de Marca

• •Authenticity
• •Nature & Respect for the Environment
• •Craftsmanship & Artisanal Quality
• •Discovery & Passion
• •Conviviality & Epicureanism
• •Quality & Care

Mejores Prácticas

• •Emphasize Storytelling: Share the narratives of the winemakers, the unique aspects of the terroir, and what makes each wine special. This reinforces authenticity and passion.
• •Use Sensory and Evocative Language: Describe the aromas, tastes, and textures of the wines and artisanal products to engage the reader’s imagination and highlight the epicurean quality.
• •Educate Gently: Provide information about natural, biodynamic, and organic practices in an accessible way, positioning the brand as a knowledgeable yet approachable guide. Avoid overly technical jargon unless clearly explained.
• •Maintain a Respectful and Appreciative Tone: Speak of nature, the winemaking process, and the artisans with reverence, reflecting the brand's core values of respect and craftsmanship.
• •Be Consistent Across All Channels: Ensure the language used on the website, social media, email newsletters, and any print materials aligns with the established passionate, knowledgeable, and sophisticated yet friendly tone.

Percepción Social

Pur Vin is perceived as a reputable and specialized source for natural, organic, and biodynamic wines in Paris. Customers appreciate the knowledgeable and friendly staff, the quality of the wines, and the pleasant atmosphere of the physical location. It's seen as a place that genuinely cares about the products it sells and the stories of the producers. The brand is associated with quality, expertise in natural wines, and a pleasant, somewhat "hipster" appeal.

Ejemplos de Copy

• •Headline: "Uncork Authenticity. Discover Pur Vin." Body: "Step into a world where every bottle tells a story. At Pur Vin, we meticulously select natural, organic, and biodynamic wines from passionate artisans who respect nature as much as we do. Taste the difference tradition and terroir make. Visit us in Paris or explore our collection online." Call to Action: Explore Our Cellar.
• •Headline: "Beyond Organic. Simply Pure." Body: "Our commitment goes deeper than a label. Pur Vin brings you wines crafted with minimal intervention, reflecting the purest expression of the grape and its origin. From vibrant, living wines to artisanal groceries that delight, experience the true taste of nature's best." Call to Action: Shop Natural Wines.
• •Headline: "Your Parisian Guide to Natural Wines." Body: "Let us share our passion. The world of natural wine is vast and exciting. Our knowledgeable team at Pur Vin is here to guide you, whether you're a seasoned enthusiast or just beginning your journey. Find your next favorite bottle, handcrafted with integrity." Call to Action: Get a Recommendation.
• •Headline: "The Art of Winemaking, The Joy of Sharing." Body: "At Pur Vin, we believe wine is more than a drink; it's an experience. We celebrate the dedicated vignerons behind each unique cuvée and the convivial moments their wines create. Discover our curated selection of natural wines and artisanal delights, perfect for any occasion." Call to Action: Discover Our Winemakers.
• •Headline: "Taste the Terroir. Love the Craft." Body: "Experience wines that are alive, expressive, and true to their roots. Pur Vin champions winemakers who work in harmony with the land, producing exceptional natural, biodynamic, and organic wines. Explore unique flavors and the honest craftsmanship in every bottle." Call to Action: Shop Our Epicurean Selection.