Tono de Marca

Inspirational, Personal, and Welcoming

Valores de Marca

• •Faith & Purpose
• •Craftsmanship & Quality
• •Personalization & Connection
• •Inspiration & Empowerment

Mejores Prácticas

• •Lead with "Purpose": Always connect the product back to the core brand value of purpose and intention. Use phrases like "Designed to inspire," "A reminder that," or "Crafted for..." to reinforce the brand’s mission.
• •Maintain a Personal Voice: Continue using "I" and sharing personal connections to the products, as Koko does in the "About Us" section. This builds authenticity and makes the brand relatable. Signing off social media posts or emails with "- Koko" can enhance this personal touch.
• •Incorporate Inspirational Language: Use uplifting and affirming words consistently. Words like "inspire," "empower," "celebrate," "strength," and "joy" should be staples in the brand's vocabulary across all platforms.
• •Highlight the "Handcrafted" Aspect: Remind customers that items are handmade with care. This communicates quality and uniqueness, justifying the value of the products compared to mass-produced alternatives. Phrases like "Handcrafted with love" or "Made just for you" are effective.
• •Speak to Specific Communities: When addressing a specific collection (e.g., MAMA, Teacher, Faith), use language and hashtags that resonate directly with that group. This shows a genuine understanding of the audience and fosters a stronger community around the brand.

Percepción Social

The public perceives Purposefully Crafted By Koko as a reliable, high-quality small business with a strong, positive identity. Customers see the brand as a source of beautiful and meaningful products that resonate with their personal values. The 5-star rating on Etsy, with reviews highlighting good quality and cute designs, confirms this positive perception. The brand is viewed as authentic and connected to its community, largely due to the owner's personal involvement and clear articulation of her values.

Ejemplos de Copy

• •Introducing our new 'MAMA' collection glass cans! ✨ Each one is designed for the moms running on coffee and love. Because you were purposefully made for this beautiful journey. Tag a super mom who needs this! #PurposefullyCrafted #MomLife #HandmadeWithLove
• •Wrap your hands around a daily reminder of your strength and purpose. Our 'Shine Bright and Be the Light' tumbler is handcrafted to inspire you through every sip. Made with high-quality, durable materials, it’s the perfect companion for your quiet moments of reflection or your busiest days on the go. Let your light shine.
• •Teachers, this one's for you! 🍎 Fuel your passion with our collection of custom tumblers and mugs, designed to celebrate the heart you put into your work. Durable, delightful, and purposefully crafted to bring a smile to your face. Shop now for the perfect classroom companion!
• •It's okay to not be okay. Our Mental Health Awareness collection is gently crafted to offer comfort and encouragement. Each piece is a soft reminder to be kind to your mind. You are not alone.
• •A little inspiration for your inbox ✨ Hi [Customer Name], At Purposefully Crafted By Koko, we believe every item should have a meaning. Whether it’s a gift for a loved one or a treat for yourself, we pour our hearts into creating pieces that inspire. Check out our latest arrivals and find something that speaks to your purpose.