Tono de Marca

sincere, caring, educational, calm, and natural

Valores de Marca

• •Purity and Natural Ingredients
• •Effectiveness and Relief
• •Handcrafted Quality
• •Heritage and Tradition
• •Eco-Consciousness

Mejores Prácticas

• •Always connect the brand back to the founder's authentic origin story; it builds trust and emotional connection.
• •Do not just list ingredients; explain their purpose and heritage, educating the customer on the benefits of New Zealand botanicals to reinforce expertise.
• •Employ words that evoke gentleness, safety, and relief, using phrases like "soothe and comfort" or "gentle enough for the most sensitive skin."
• •Consistently use terms like "small batch," "handcrafted," and "formulated by our founder" to emphasize artisanal quality.
• •Ensure the calm, clean, and natural aesthetic of photography is matched by clear, serene, and sincere copy, avoiding aggressive sales language.

Percepción Social

Highly positive, especially among existing customers who praise its quality and effectiveness. The brand benefits from New Zealand's 'clean and green' reputation, creating an immediate perception of purity and natural quality. Brand awareness is growing, currently relying on direct sales, local markets, and word-of-mouth, with limited broader public presence.

Ejemplos de Copy

• •From a mother's love to your skin's rescue. When I first created this cream for my daughter's eczema, all I wanted was to bring her gentle, natural relief. Today, our 'Rescue' body butter, packed with soothing Kowhai and Manuka Honey, does the same for you. Your search for comfort ends here. #PureAndKiwi #EczemaRelief #NaturalSkincare
• •Tired of skincare labels you can't pronounce? We were too. Pure + Kiwi was born in our New York kitchen with roots in New Zealand, using only pure, powerful botanicals you can trust. No toxins, no chemicals, no compromises. Just gentle, effective skincare, handmade in small batches. Discover the New Zealand difference. #SmallBatchSkincare #CleanBeauty
• •Start and end your day with the purity of New Zealand. Our Clean Slate cream cleanser uses the anti-inflammatory power of native Pohutukawa to gently remove impurities without stripping your skin's natural oils. It's more than a cleanser; it's a daily ritual for calm, balanced, and deeply happy skin.
• •Kia Ora! Did you know New Zealand's forests hold some of the world's most powerful skincare ingredients? We honor Māori tradition by infusing botanicals like Kawakawa and Manuka into our handcrafted formulas to soothe, heal, and protect. Experience generations of wisdom in every jar.
• •Rooted in Nature. Anchored in Science. Handcrafted skincare that brings the gentle, healing power of New Zealand's unique botanicals from our family to yours.