Tono de Marca

aspirational, motivational, empowering, community-focused, direct, engaging, informative, accessible

Valores de Marca

• •Unlocking Potential
• •Community and Support
• •Quality and Efficacy
• •Authenticity

Mejores Prácticas

• •Lead with "Unlock Your Potential": This slogan should be a recurring theme. Use it in headlines, closing statements, and hashtags to reinforce the brand's core mission consistently.
• •Use Empowering Verbs: Employ strong, action-oriented verbs like "discover," "achieve," "break through," and "fuel" to create a motivational and dynamic tone in all communications.
• •Showcase the Community: Regularly feature user-generated content, athlete testimonials, and footage from community events like the Run Club to reinforce the values of support and shared passion.
• •Speak as "Athletes for Athletes": Maintain a voice that is both knowledgeable and relatable. Explain the science behind products in an accessible way, referencing the practical experience of athletes.
• •Maintain a Clean and Direct Aesthetic: Ensure all visual and written content is clean, direct, and professional. This reflects the "Pure" in Purekey and reinforces the quality and efficacy of the products.

Percepción Social

emerging, credible, community-oriented, trustworthy, positive, supportive

Ejemplos de Copy

• •UNLOCK YOUR POTENTIAL. It's not just about crossing the line. It's about breaking through your own barriers. Our Pure Endurance formula is crafted to fuel your journey, helping you discover the extraordinary power within. What's your next goal? #PurekeyPotential #FuelYourJourney
• •RUN WITH US. Join the Purekey community and connect with athletes who share your drive. Our Run Club is more than just a workout; it's a place to find support, get expert tips, and stay motivated. Be the first to hear about our meet-ups and new products. #PurekeyCommunity #RunClub
• •HYDRATION IS KEY. Don't let dehydration limit your performance. Our Key Hydration electrolytes are scientifically formulated to replenish essential minerals and keep you at your peak. With a clean taste and optimal absorption, it's the key to staying stronger for longer.
• •From training day to race day. Fuelled by Purekey. This is just the beginning. Unlock your potential with every scoop. #PurekeyNutrition #UnlockingPotential #Fitness
• •Don't Just Train. Train Smarter. Hi [Name], we believe every workout is a chance to be better than yesterday. That’s why we created our Preworkout formula—to give you sustained energy and focus without the crash. Ready to unlock your next level? Get 10% off your first order and see the difference for yourself.