Tono de Marca

Professional, Creative, and Genuinely Approachable

Valores de Marca

• •Quality & Originality
• •Authenticity & Trust
• •Customer Centricity
• •Environmental Responsibility
• •Creativity & Self-Expression

Mejores Prácticas

• •Lead with Authenticity: Always communicate from the perspective of Victoria, the artist. Use "I" and "my" in blogs and "About" sections to maintain the personal, artist-led feel. The brand's story is a key asset.
• •Balance the Artist and the Professional: In product descriptions and ads, pair creative and evocative language about the design's inspiration with clear, professional details about product quality, materials, and print-on-demand benefits.
• •Use "Insider" Language for the Niche: When addressing photographers, use terms they understand and appreciate (e.g., "golden hour," "perfect frame," "f-stop"). This builds rapport and shows the brand is genuinely part of that community.
• •Incorporate Social Proof Seamlessly: Continue to feature customer testimonials and photos. Frame them not just as reviews, but as a community of people who appreciate original art, using captions like, "Look what you created with our designs!"
• •Emphasize the Values in All Communications: Every piece of copy should subtly reinforce a core value. A product description can highlight Originality. A social media post can foster Community. An informational page can build Trust. This creates a strong, cohesive brand identity.

Percepción Social

Trusted Professional, High-Quality & Unique Products, Personable & Warm

Ejemplos de Copy

• •Wear Your Passion. The Photographer's Classic Tee. Designed by a photographer, for a photographer. This isn't just a t-shirt; it's a nod to the late nights editing, the early morning golden hours, and the love for capturing the perfect frame. Made from soft, breathable cotton and featuring an original design you won't find anywhere else. Because your passion is a work of art.
• •That golden hour glow! ✨ We absolutely love seeing our wearable art out in the wild. Our "Sunflower" top was designed to bring a little bit of sunshine to your day. Thanks for sharing, Jane! Tap to shop the look and share your own style with #PPDDesigns.
• •Tired of the Same Old Patterns? Your style should be as unique as you are. Purdie Photography Designs offers original "wearable art," from vibrant activewear to stunning home decor, created from the lens of an award-winning photographer. Shop our artist-driven collections. Australian-owned and designed with passion.
• •Beyond the Lens: Original Designs for a Creative Life.
• •Welcome! Let's Get Creative ✨