Tono de Marca

Whimsical, magical, empowering, expressive, innovative, and scientific.

Valores de Marca

• •Transformation
• •Fun and Joy
• •Individuality
• •Quality and Wonder

Mejores Prácticas

• •Embrace "Magic" and "Science": Consistently use a lexicon that blends whimsy with innovation. Words like "magic," "enchanting," "transform," and "reveal" should be paired with "technology," "thermochromic," and "reactive" to reinforce the unique brand position.
• •Focus on the "Why," Not Just the "What": Instead of only describing that the polish changes color, describe the feeling it evokes. Frame it as a form of self-expression, a conversation starter, or a way to bring fun into the everyday.
• •Use Active, Evocative Language: Employ strong verbs and vivid adjectives. Phrases like "Unleash your look," "Watch the colors dance," and "Reveal your inner artist" are more engaging than passive descriptions.
• •Maintain a Playful and Empowering Tone: The copy should always feel light, fun, and encouraging. Avoid overly technical jargon unless it's explained in a simple, wondrous way. The customer should feel like they are being invited to play, not just to buy a product.
• •Develop a Consistent Brand Narrative Across All Platforms: Once social media is established, ensure the story is the same everywhere. The whimsical, transformative narrative from the website should be evident in every post, tweet, and description, creating a cohesive and recognizable brand world.

Percepción Social

Currently product-focused, linked to fun, trendy, and novel color-changing cosmetics. Brand awareness is neutral to low, often perceived as a generic online store due to lack of social media presence, reviews, or news coverage.

Ejemplos de Copy

• •Headline: Don't just pick a color. Wear them all. Body: Your mood isn't static, so why should your nails be? Our Magic Nail Polish shifts with temperature, revealing stunning new shades with every touch of hot or cold. Ready to play? #PurCameleon #MagicNails #ColorChanging
• •Headline: The Magic of Transformation, at Your Fingertips. Body: Unleash your inner chameleon. From fiery red to ocean blue, our thermochromic polishes and hair dyes let you reinvent your look, instantly.
• •Subject: Psst... We've bottled up a little magic. Body: Ever wished you could change your style with a flick of your wrist? With Pur Caméléon, you can. Our color-changing formulas react to you, creating a look that s uniquely yours and always surprising. Discover the magic today.
• •Product Name: Thermo-Reactive Hair Color Description: Why settle for one shade? Powered by advanced Thermochromic Technology, this temporary hair dye transitions from a cool violet to a vibrant pink as temperatures change. It’s not magic, it’s science. But we won’t tell if you say it’s magic.
• •Tagline: Pur Caméléon: Your Style, Evolved.