Tono de Marca

aspirational, stylish, and caring

Valores de Marca

• •Quality and Durability
• •Style and Aesthetics
• •Pet Well-being and Happiness
• •Community
• •Sustainability

Mejores Prácticas

• •Lead with Lifestyle: Frame products not just by their features, but by how they enhance the lifestyle and bond between the owner and their pet. Use aspirational language that speaks to shared experiences.
• •Maintain a Premium Vocabulary: Consistently use words like 'curated,' 'boutique,' 'crafted,' and 'premium' to reinforce the brand's high-end positioning. Avoid overly casual slang.
• •Celebrate the Pet: Always center the dog as the hero of the story. The copy should reflect a deep appreciation and love for dogs, portraying them as cherished members of the family.
• •Keep it Visually Elegant: Ensure that all written copy is paired with high-quality, clean, and modern imagery that reflects the brand's aesthetic. The text and visuals should work together to tell a cohesive story.
• •Engage with a Caring Voice: In all communications, from social media replies to customer service emails, maintain a warm, caring, and appreciative tone. This reinforces the brand's value of community and pet well-being.

Percepción Social

The public perception of Pups & Itchy appears to be that of a high-end, niche brand for dedicated dog lovers. Customers who engage with the brand on social media are enthusiastic and often share photos of their own pets with the products. This indicates a positive perception and a loyal customer base. The brand is seen as a source for unique and fashionable dog accessories that are not mass-produced. The Turkish-centric communication, however, limits its perception and reach to an international audience.

Ejemplos de Copy

• •Crafted for the walks you'll always remember. Our new collection of genuine leather leashes combines timeless style with enduring quality, because every journey with your best friend is a special occasion.
• •Sundays are for park strolls and showing off your best look. We love seeing @[username]'s pup looking sharp in our classic collar. Share your moments with #PupsAndItchy for a chance to be featured!
• •Mealtime is a moment of joy. Our new slow-feeder bowls turn fast eaters into mindful connoisseurs, promoting healthier digestion with a touch of style. Pamper your pet, even at dinnertime.
• •Beyond the ordinary. Discover our curated collection of boutique accessories, designed for the dog who is as stylish as you are. Spoil them with the quality they deserve.
• •A little something for your best friend. This week only, enjoy 15% off all collars and treat your pup to an accessory that's as unique as they are. Because they're not just a pet, they're family.