Tono de Marca

Direct and Value-Oriented, Functional and Informative, Customer Service Focused, Reassuring

Valores de Marca

• •Value for Money/Competitive Pricing
• •Quality Assurance
• •Customer Support
• •Resourcefulness

Mejores Prácticas

• •Prioritize Clarity and Value: Ensure all copy directly communicates the benefit to the customer, focusing on price, quality, and the solutions your products offer. Avoid jargon where possible, or explain it clearly.
• •Be Direct and Concise: Get straight to the point. Discount shoppers often appreciate straightforward information without excessive fluff.
• •Maintain a Helpful and Approachable Stance: Even in a discount-focused environment, make customer support visible and accessible. Use language that invites questions and offers assistance. Phrases like "We're here to help" or "Contact us for any queries" reinforce this.
• •Build Trust Through Transparency: Clearly state warranty information, return policies, and be honest about product sourcing if it aligns with your quality assurances. The "small but mighty" message can be endearing if backed by good service.
• •Develop Key Messaging Pillars: Define 3-4 core messages that reflect your values (e.g., "Best Prices," "Quality Products," "Helpful Support," "Resourceful Sourcing") and ensure these themes are woven throughout all communications, from website copy to (potential) emails and customer service interactions.

Percepción Social

Neutral to Cautiously Optimistic

Ejemplos de Copy

• •Apple iPhone 15 Pro: Pro Power, GoDiscount Price. Get yours today with fast shipping!
• •Big Tech, Small Prices! Save up to 30% on Laptops & Gadgets at GoDiscount.
• •Need help choosing the right MacBook? Our expert team is here to help! We ensure you get the best quality at a price that makes sense. All products come with warranty support.
• •At GoDiscount, we believe everyone deserves access to great products without breaking the bank. We're a small but dedicated team, committed to sourcing the best deals and providing the support you need. Competitive prices, quality guaranteed.
• •Searching for a specific gadget? Let us know! We're pretty resourceful and might just find what you need. #GoDiscount #TechDeals #CustomerService