Tono de Marca

Aspirational yet approachable, blending sophistication with warmth and authenticity. The voice is calm, mindful, and centered on well-being, speaking with gentle, reassuring, and inclusive language. Key tonal descriptors include soothing & comforting, conscious & principled, inclusive & warm, and elegant & refined.

Valores de Marca

• •Sustainability
• •Ethical Production
• •Inclusivity
• •Philanthropy & Community
• •Quality & Comfort

Mejores Prácticas

• •Lead with the Feeling: Always prioritize describing the feeling of wearing the robe—comfort, security, luxury, calm—before listing its features.
• •Embrace "And": Connect lifestyle with values. It's "luxury and sustainability." It's "comfort and conscience." This reinforces that customers don't have to choose between the two.
• •Use Inclusive Language Consistently: Continuously reinforce the "for every body & every day" mantra in copy, ensuring it feels authentic and not like a one-time marketing line.
• •Tell the Story Behind the Product: Regularly share details about the organic cotton, the family-run factory, and the i=Change partnership. These stories are key brand differentiators and build a deeper customer connection.
• •Maintain a Calm and Reassuring Voice: The copy should be a refuge from the noise. Avoid urgent, loud, or aggressive sales language. Instead, use an inviting and gentle tone that reflects the nature of the product itself.

Percepción Social

Overwhelmingly positive among its customer base, valuing the product's quality and feel, the brand's aesthetics, and its ethical stance. This perception is primarily curated through testimonials and user-generated content shared by the brand due to low discoverability on search engines and a lack of independent third-party reviews.

Ejemplos de Copy

• •Your daily ritual, redefined. From the first morning coffee to a sunset beach walk. The Robe isn't just something you wear; it's a feeling. Wrap yourself in 100% organic Turkish cotton and turn an everyday moment into an act of self-care. #ProjectSainthood #TheArtOfLounging
• •More Than a Robe. It's Your Everyday Sanctuary. Meet The Robe: your personal cocoon. Designed for every body and every day, it’s crafted from the finest 100% organic Turkish cotton for a feeling of unparalleled softness and comfort. With its deep hood and thoughtful design, it’s the perfect companion for quiet moments at home, poolside lounging, and brisk mornings by the sea. Effortless, absorbent, and ethically made.
• •Subject: A little piece of luxury, made with the world in mind. Body: At Project Sainthood, we believe comfort shouldn't come at a cost to the planet. That's why we created The Robe—a timeless piece made from pure organic cotton in a small, family-run factory. It's more than just loungewear; it’s a commitment to quality, sustainability, and feeling good in every sense of the word. Discover your new favourite ritual.
• •Card 1 (Video of diverse people wearing the robe): The only robe you'll ever need. Card 2 (Image of the organic cotton): Made from 100% certified organic cotton. Card 3 (Image of the i=Change logo): $1 from your purchase goes to a cause you choose. Caption: Comfort that feels good, and does good. Project Sainthood is designed in Australia for every body, and made with kindness at its core. Shop the collection now.
• •Wear Your Values. We chose to partner with a small, family-run factory in Turkey. We chose 100% organic cotton and dyes that are kind to your skin and the earth. And we chose to give back with every single purchase. Because the best products aren't just beautiful—they're built on principles. #EthicalFashion #SustainableLuxury #ProjectSainthood