Tono de Marca

Professional, Technical, and Authoritative.

Valores de Marca

• •Expertise & Competence
• •Quality & Precision
• •Reliability & Partnership
• •Efficiency & Innovation
• •Responsibility

Mejores Prácticas

• •Prioritize Clarity and Precision: Use unambiguous, direct language. Avoid jargon where simpler technical terms suffice but do not shy away from industry-standard terminology when addressing a professional audience.
• •Maintain a Formal Voice: All communications should be professional. Avoid overly casual language, slang, emojis, or humor. The tone should reflect the serious nature of high-stakes engineering projects.
• •Focus on Expertise and Outcomes: Center content around the company’s skills, experience, and the successful results delivered to clients. Use case studies and project highlights as proof of competence.
• •Speak to the Client's Needs: Frame services in terms of solutions to client challenges (e.g., "We mitigate risk in complex construction projects," "We ensure cost-efficiency through meticulous planning").
• •Ensure Consistency Across All Platforms: The professional, authoritative tone established on the website and LinkedIn must be replicated in all other materials, including proposals, presentations, email communications, and any future online presence.

Percepción Social

Due to the B2B (Business-to-Business) nature of the company and a lack of public-facing social media or review platforms, the direct social perception is limited to its professional sphere. Within the industry, Progetta is perceived as a specialized, serious, and competent engineering firm. The absence of a broad public discourse is typical for companies in this sector, as their reputation is built on direct client relationships, project outcomes, and word-of-mouth within the industry rather than on public opinion.

Ejemplos de Copy

• •Precision in Planning. Excellence in Execution. Progetta delivers specialized engineering for complex building technology projects.
• •At Progetta, we provide comprehensive project management and engineering for technical building equipment. Our expert team ensures your project is delivered on time, within budget, and to the highest quality standards.
• •Progetta: Your Partner in Technical Engineering and Construction Management.
• •Progetta is a leading engineering firm specializing in the planning, consultation, and construction management of technical building services. We translate complex requirements into efficient, reliable, and sustainable solutions.
• •Contact our engineering team to discuss the technical requirements of your upcoming project and discover how our expertise can ensure its success.