Tono de Marca

Passionate, Enthusiastic, Expert, Knowledgeable, Community-Oriented, Inclusive, Reliable, Efficient, Resilient, and Recommitted

Valores de Marca

• •Passion
• •Expertise
• •Authenticity
• •Sharing
• •Excellence/High Standards (Exigence)
• •Customer-Centricity
• •Accessibility

Mejores Prácticas

• •Anchor in Your Values: Always circle back to Probikeshop's core values of Passion, Expertise, Authenticity, Sharing, and Excellence. Let these guide the messaging. For instance, "passion" should translate into enthusiastic language, and "expertise" into informative and confident copy.
• •Speak the Cyclist's Language (Authentically): Use terminology that resonates with different cycling disciplines (MTB, road, gravel, etc.) but avoid overly technical jargon unless addressing a very specific expert audience. Maintain an authentic voice that understands the cyclist's journey.
• •Emphasize Community and Support: Frame copy to be inclusive and supportive. Highlight how Probikeshop helps cyclists achieve their goals, whether they're beginners or seasoned pros. Use "we" and "our community" to foster connection.
• •Be Solution-Oriented and Reassuring: Acknowledge the brand's new chapter. Copy should be confident and reassuring, highlighting the return of expertise and commitment to service, especially in areas like customer support and product availability.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website (product descriptions, blog posts, about us) aligns with social media posts, email marketing, and customer service interactions. Develop a simple style guide if needed to help all content creators stay on the same page.

Percepción Social

Generally viewed as a reliable source for cycling gear with a wide selection and competitive prices, with a positive legacy. Recent concerns exist due to financial difficulties in 2023, but there is hopeful optimism for the future with the takeover by the original founder and a team of former employees. Also, seen by many as a go-to place for specific parts and expert knowledge.

Ejemplos de Copy

• •Homepage Banner (Focus: Relaunch & Passion): Back in the Saddle & Better Than Ever! Probikeshop is reignited by passion, powered by experts, and dedicated to your ride. Explore the gear that fuels your cycling soul.
• •Product Category (Focus: Expertise & Selection): Conquer Any Trail. Our curated MTB parts selection, backed by expert advice, ensures you have the cutting-edge components to push your limits. Got questions? Our cycling pros are ready via chat!
• •Social Media Post (Focus: Community & Enthusiasm): That weekend ride feeling! 🚵‍♂️💨 Where did your bike take you? Share your adventures using #ProbikeshopPassion. We're a community driven by the love of the ride, here to fuel yours with the best gear and support.
• •Email Subject Line (Focus: Value & Service): Your Next Ride Starts Here: Expert Picks & Fresh Stock at Probikeshop!
• •About Us Snippet (Focus: Resilience & Commitment): Probikeshop is back, steered by the original passion that started it all. We're rebuilding with a focus on what matters most: delivering expert advice, quality parts, and unwavering support for the cycling community we proudly serve.