Tono de Marca

Aspirational yet Accessible

Valores de Marca

• •Empowerment
• •Quality and Attention to Detail
• •Individuality and Uniqueness
• •Timeless and Trendy Fusion
• •Community

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy, from a tweet to a product description, should connect back to the core value of making the customer feel confident and fearless. Use active, empowering verbs.
• •Balance Aspiration with Relatability: While using sophisticated and chic language, ground it in real-life scenarios. Talk about wearing a dress "to that brunch with friends" or a set being perfect for "a busy day of errands." This makes the luxury feel attainable.
• •Embrace the "Priveè" Detail: Consistently reference the brand's commitment to quality and detail. Use descriptive words that highlight fabric, fit, and the careful selection of pieces (e.g., "meticulously crafted," "signature ribbed fabric," "designed for a perfect fit").
• •Maintain a Unified Voice Across Platforms, but Adapt the Tone: The core brand personality (confident, chic, empowering) should be consistent everywhere. However, the tone can adapt: more polished and editorial on the website, more personal and engaging on Instagram, and more playful and behind-the-scenes on TikTok.
• •Engage Your Community as Brand Ambassadors: Feature user-generated content and highlight customer stories. When writing about customers, use the same empowering and celebratory language. This reinforces brand values and builds a loyal community that perceives the brand as genuinely connected to them.

Percepción Social

Generally positive, centered on its identity as a boutique fashion brand offering stylish and unique pieces. Perceived as chic and sophisticated, and recognized as a Black-owned business. Aims to cultivate a perception of quality. Opportunity to build a more distinct and searchable review profile.

Ejemplos de Copy

• •Not just a dress, it's a statement. The Myan Midi is designed for the woman who owns every room she walks into. Effortless, fearless, and unapologetically you. Tap to shop your new power look. #PriveeLabel #UnapologeticStyle #FearlessFashion
• •Your Wardrobe, Reimagined. Discover pieces that blend timeless elegance with modern confidence. Curated for the woman who is everything. [Shop New Arrivals]
• •An instant classic. Your weekend outfit is waiting.
• •On-screen text: "Packing up some confidence for another Priveè woman! ✨ So excited for you to rock this set." Hashtags: #PriveeLabel #SmallBusiness #FashionTikTok #Styling #CommunityLove
• •Where comfort meets chic. Our signature ribbed set isn't just for workouts—it's for coffee runs, creative meetings, and everything in between. Designed with high-quality, breathable fabric that moves with you, this set is your new uniform for a life lived in style. Because you should feel as good as you look, always.