Tono de Marca

Aspirational and Professional

Valores de Marca

• •Quality Craftsmanship
• •Design and Personalization
• •Innovation and Practicality
• •Customer Empowerment

Mejores Prácticas

• •Lead with Aspiration, Support with Practicality: Always start by highlighting the transformative, luxurious, and aesthetic benefits ("spaces of quiet luxury," "visual storytelling") before detailing the practical advantages (easy to clean, no grout, DIY-friendly).
• •Emphasize "UK-Made" and "Bespoke": Consistently include these phrases to reinforce the core values of quality craftsmanship and personalization. It builds trust and justifies the premium positioning.
• •Use Elevated Language: Employ sophisticated and design-centric words like "curated," "statement piece," "architectural," "seamless," and "sanctuary." This maintains the high-end tone of the brand.
• •Adapt the Tone for the Platform: While the core message remains the same, tailor its delivery. Use elegant, descriptive language for the website and aspirational captions on Instagram. On TikTok and Facebook Ads, be more direct, energetic, and focused on solving a problem (e.g., "Tired of cleaning grout?").
• •Maintain a Visual-First Narrative: Since the products are inherently visual, the copy should always complement the imagery. Use captions to tell the story behind the design or to point out a feature that isn't immediately obvious, such as the material's durability or the ease of installation.

Percepción Social

Expert & High-End Supplier

Ejemplos de Copy

• •Escape the everyday. Our botanical shower panels transform your bathroom into a sanctuary of quiet luxury. Designed and printed in our UK studio, each panel is a statement piece, crafted just for you. No grout, no fuss, just seamless natural beauty. #Opelli #ShowerPanels #BathroomInspo #InteriorDesign
• •Tired of tiles? Discover the future of bathroom design with Opelli. Our bespoke printed shower walls offer stunning, continuous imagery with zero grout lines to clean. Durable, waterproof, and easy to install. Redefine your space. Shop the collection now.
• •Your Walls, Reimagined. From breathtaking scenic splashbacks to bold geometric garden art, discover architectural panels that tell your story. Crafted in the UK. Sized for your space.
• •(Text on screen: No More Grout!) (Video shows dirty, old tiled wall) (Text on screen: Just Seamless Style.) (Video cuts to stunning, clean Opelli panel installation) Voiceover: Upgrade your bathroom with a single piece of art. Waterproof, custom-made, and installed in a fraction of the time. This is Opelli. #ShowerTok #BathroomHacks #DIYRenovation #Opelli
• •Transform your outdoor space into an extension of your home with Opelli's Geometric Garden Art. Printed on durable, all-weather composite panels, these pieces provide a powerful visual anchor to any garden, patio, or balcony. Each design is a conversation starter, crafted to bring purpose and personality to the outdoors.