Tono de Marca

The brand's tone is innovative, professional, and health-conscious, conveyed through informative and confident language. It also carries a passionate, family-oriented undertone, reflecting a modern pioneer in a niche market.

Valores de Marca

• •Innovation
• •Health and Consciousness
• •Quality and Purity
• •Family and Passion
• •Providing an Alternative

Mejores Prácticas

• •Always highlight the unique, cutting-edge technology behind the products, using words like "pioneering," "innovative," and "advanced technology" to reinforce the brand's position as a market leader.
• •Frame the product as having the benefits of wine and the benefits of being alcohol-free (e.g., "Full of flavor and free from alcohol" instead of "Tastes like wine but without the alcohol") to create a positive, non-compromise message.
• •Weave the narrative of a passionate, family-run business into the copy to build trust and add an authentic, human element.
• •Consistently remind the audience why the brand exists: to provide a high-quality choice for everyone, for any reason, using inclusive language.
• •Employ words that evoke premium quality and natural processes, such as "Made in Italy," "preserves the original aromas," "no chemical additives," and "pure".

Percepción Social

The brand is perceived as a serious, specialized, and high-quality producer, viewed as a legitimate and innovative leader in the non-alcoholic beverage sector in Italy, offering premium, well-crafted products rather than mere substitutes.

Ejemplos de Copy

• •The taste of Italian tradition, with a revolutionary twist. Discover Alternativa 0.0% — all the passion of wine, none of the alcohol.
• •Our Bollicine Rosato Dry is born from the finest grapes, then gently dealcoholized with our pioneering technology. The result? A vibrant, sparkling rosé with crisp notes of red berries, perfect for any celebration where clarity and taste are paramount.
• •Why choose between a great evening and a great morning? With Alternativa's non-alcoholic craft beer and wines, you can enjoy complex, refreshing flavors without compromise. Elevate your moments, consciously.
• •It all started with a question: could we preserve the soul of wine without the alcohol? More than a decade later, our family's passion and innovation have answered. From our home in Italy to yours, we present a true alternative.
• •Ready for a change? Explore our award-winning collection of non-alcoholic wines and beverages. Shop now for a new way to celebrate.