Tono de Marca

authentic, caring, and relatable

Valores de Marca

• •Natural and Pure
• •Effectiveness and Simplicity
• •Gentle Care
• •Authenticity and Trust

Mejores Prácticas

• •Lead with the "Why": Always circle back to the founder's story. It is the brand's most powerful asset for building authenticity and trust. Whether in a social post or product description, weaving in elements of the origin story will reinforce the brand's core values.
• •Use Simple, Honest Language: Avoid overly scientific or marketing-heavy jargon. The tone should be like a trusted friend giving a recommendation. Words like "gentle," "simple," "natural," "nourishing," and "soothing" should be staples in the brand's vocabulary.
• •Highlight the Ingredients: Be transparent about the all-natural ingredients used. Explain what they are and why they are beneficial in simple terms. This reinforces the value of purity and effectiveness.
• •Focus on Solutions and Relief: Frame products around the problems they solve (e.g., "for chapped lips," "relief for eczema-prone skin"). This speaks directly to the needs of the target audience and echoes the brand's problem-solving origins.
• •Maintain a Caring and Empathetic Voice: In all customer interactions, from social media comments to email support, the tone should be consistently caring and empathetic. Acknowledge customer concerns with understanding, reinforcing the brand's commitment to gentle care.

Percepción Social

Customers perceive the brand as trustworthy and genuinely committed to natural, gentle skincare.

Ejemplos de Copy

• •It all started with a search for something better. When store-bought lip balms didn't work for my sensitive skin, I decided to create my own. Our All-Natural Lip Balm is more than just a product; it's a solution born from a personal journey. Made with organic beeswax, shea butter, and a touch of honey to soothe and protect. Simple ingredients, remarkable relief.
• •Gentle Care for Your Skin, Naturally. Tired of complicated routines and harsh chemicals? So were we. Primrose Beauty Store was founded on the belief that nature provides the best care. From our versatile Body Balm that soothed my own eczema to our nourishing Lip and Cuticle Oils, every product is crafted with simple, all-natural ingredients. Discover the difference gentle can make.
• •The relief your sensitive skin has been waiting for. Our Body Balm has the same simple, effective formula as our signature lip balm, just in a bigger size for all-over comfort. Perfect for calming dryness and eczema flares. #naturalskincare #eczemarelief #gentlebeauty #primrosebeautystore
• •Your Skin Deserves a Story, Not Just a Product. Hi [Customer Name], At Primrose Beauty, we believe every product should have a purpose. Our story began with a simple need for a lip balm that truly worked, without irritation. That journey led us to create a line of all-natural skincare that we're proud to share with you. Explore our collection and find the gentle, effective care your skin will love.
• •Rooted in Care. Crafted from Nature. Discover the story behind our simple, effective skincare.