Tono de Marca

friendly, inclusive, and aspirational

Valores de Marca

• •Community
• •Lifestyle Enhancement
• •Local Connection
• •Versatility & Choice

Mejores Prácticas

• •Prioritize "You" Over "We": Always frame the copy from the customer's perspective. Instead of "We are selling new shirts," use "You'll find your perfect fit in our new shirt collection." This makes the message more personal and customer-centric.
• •Foster Community in Every Message: Regularly use inclusive language like "our community," "the preview family," or "join the conversation." Encourage interaction by asking questions in captions and posts to reinforce the brand's community value.
• •Maintain a Consistent, Friendly Tone: Whether writing a product description, a social media post, or a customer service email, the tone should always be approachable and warm. Avoid overly corporate or technical jargon.
• •Connect Products to a Lifestyle: Don't just sell an item; sell the experience. Explain how a product fits into the customer's life. A saree isn't just a piece of clothing; it's a part of a celebration. A bed sheet isn't just fabric; it's the key to a restful night.
• •Be Authentically Local: Continue to embrace the brand's Bangladeshi roots. Reference local events, holidays, or cultural nuances where appropriate. This builds a stronger connection with the target audience and differentiates the brand from global competitors.

Percepción Social

The public perceives previewbd as a local, reliable online lifestyle store. Among its dedicated followers, particularly within the Facebook group, it is likely seen as a community-focused and customer-centric brand that offers value beyond the transaction. For the broader public, it is one of several e-commerce options, with its key differentiators being its community engagement efforts and a product catalog tailored to local preferences.

Ejemplos de Copy

• •Your Everyday Elegance, Redefined. ✨ Step into comfort and style with our new collection of stunning Kurtis. Perfect for a busy day at work or a relaxed evening with friends. Which color is calling your name? Let us know in the comments! #previewlifestyle #bangladeshfashion #kurticollection
• •A Special Treat Just for Our PREVIEWBD Family! ❤️ You are the heart of our brand, and we want to say thank thank you! As a member of our family, enjoy an exclusive 20% discount on all men's Panjabis this week. Thanks for being on this journey with us. Shop now through the link in our bio! #previewfamily #exclusiveoffer #panjabi
• •Craft Your Signature Lifestyle. From the clothes you wear to the space you call home, find pieces that tell your story. Explore our collection of fashion, accessories, and home decor. #previewbd #lifestylestore
• •Make Your Home a Haven with Preview. 🏡 Your home should be your sanctuary. Discover our new collection of soft bed sheets and cozy home accessories designed to bring warmth and style to any room. Create your perfect space with previewbd.
• •The Perfect Shirt for Every Occasion | PreviewBD Men's Collection From formal meetings to casual weekends, we've got you covered. In this video, we showcase three ways to style our new classic men's shirts. Effortless style is just a click away. Like what you see? Shop the collection here: [Link] #mensfashion #bangladesh #styletips #previewbd