Tono de Marca

Aspirational, empowering, sophisticated, friendly, and approachable.

Valores de Marca

• •Transformation
• •Confidence
• •Quality & Style
• •Inclusivity
• •Empowerment

Mejores Prácticas

• •Use Empowering Language: Frame descriptions and messages around strength, confidence, and self-belief. Use words like "empower," "transform," "radiate," "own," and "celebrate" instead of just focusing on physical appearance.
• •Tell a Story: Connect products to experiences. Instead of just listing features ("silk blend, A-line cut"), describe the story the garment helps to tell ("Perfect for that first-class feeling on your next weekend getaway").
• •Maintain an Approachable Voice: While the brand is aspirational, it must not be intimidating. Use "you" and "your" to speak directly to the customer. Ask questions in social media captions to encourage engagement and build a community.
• •Be Visually Consistent: The aesthetic of the website, product photography, and any future social media should reflect the brand values. Images should be high-quality, bright, and feature diverse models who look confident and happy, not just stoic.
• •Focus Customer Interactions on Respect and Value: Train all customer service representatives to embody the core lesson of the "Pretty Woman" story: treat every single person with the utmost respect and make them feel valued. Positive interactions are a cornerstone of building a loyal customer base.

Percepción Social

Currently, there is no discernible social perception due to lack of public presence. The name risks being seen as dated if not handled carefully. A modern brand should lean into empowerment and confidence themes, aiming to be perceived as a place for a positive, uplifting shopping experience, where every customer is treated with respect and value.

Ejemplos de Copy

• •Your Transformation Awaits. Discover collections designed to make you feel as confident and radiant as you truly are. Your story, your style.
• •The 'City Chic' Dress isn't just an outfit; it's a feeling. Tailored for confidence, its elegant lines and comfortable fabric move with you, whether you're closing a deal in the boardroom or owning the night. This is more than a dress. It's your armor for the modern fairytale.
• •We believe fashion is the opening scene to your next great chapter. Inspired by the timeless power of transformation, Pretty Woman Online Store was founded on a simple idea: everyone deserves to have a 'Cinderella moment.' Our mission is to provide you with the pieces that let your inner confidence shine through, because we know that the right outfit doesn't change who you are—it just reminds you of the powerhouse that's been there all along.
• •That 'I can conquer the world' feeling. ✨ It starts with confidence, and a great outfit is your favorite accessory. Tag a powerful woman in your life who inspires you! #PrettyWomanStyle #ConfidenceIsTheBestOutfit #StyleTransformation #EmpoweredByFashion
• •An exclusive offer for a leading lady like you.