Tono de Marca

Friendly and Approachable, Enthusiastic and Positive, Empowering and Encouraging, Community-Focused, Feminine and Chic

Valores de Marca

• •Customer Satisfaction
• •Confidence and Beauty
• •Affordability and Trendiness
• •Small Business Support
• •Authenticity
• •Quality
• •Passion and Dreams

Mejores Prácticas

• •Create a Brand Voice Guide: Document key elements of your tone (e.g., friendly, empowering, enthusiastic), preferred vocabulary (e.g., "Babes," "gorgeous," "sparkle"), no-go words/phrases, and common emojis. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand who the "everyday woman" you're targeting is. What are her aspirations, concerns, and how does she communicate? Tailor your language to resonate with her.
• •Be Consistent Across All Channels: Whether it's an Instagram caption, an email newsletter, a product description, or a Facebook reply, the tone should feel like it's coming from the same friendly, empowering brand personality.
• •Inject Personality into Every Interaction: Even in customer service responses or FAQs, maintain the warm, approachable, and helpful tone. Let the brand's personality shine through.
• •Review and Refine Regularly: Periodically review your copy across all platforms. Does it still align with your brand values and tone? Is it resonating with your audience? Don't be afraid to tweak and refine as your brand evolves, while staying true to the core essence.

Percepción Social

Positive Customer Experiences, Appreciation for Style and Price, Engaged Community (on their platforms), Limited Broader Online Footprint

Ejemplos de Copy

• •Hey Babes! ✨ Get ready to turn heads! Our brand NEW 'Sunshine Daydream' Maxi Dress just dropped, and she is EVERYTHING! ☀️ Perfect for brunch with the girls or that upcoming vacay. Feel confident, beautiful, and oh-so-chic. Tap to shop now and join the #PLPBabe crew! xo
• •SALE ALERT! 🎉 Don't miss out, gorgeous! Snag your fave Pretty Little Pearl pieces at prices you'll LOVE! We're talking cute tops, dreamy dresses, and all the accessories to make you sparkle. ✨ Fast shipping straight from our little corner of [Alabama/Long Island] to your door! Shop now before it's gone! #ShopPrettyLittlePearl #BoutiqueSale #FeelGoodFashion
• •Welcome, Beautiful! 💕 At Pretty Little Pearl, we believe every woman deserves to feel confident and shine. Discover trendy, affordable styles picked with love, just for you. Fast shipping & amazing customer service always! Become a #PLPBabe today!
• •Girl, We Missed You! Here’s a Little Something Pretty...
• •Serving looks & good vibes only! ✌️💖 Obsessed with this combo for feeling effortlessly chic. Remember, confidence is your best accessory, PLP Babe! What are you rocking this week? #shopprettylittlepearl #OOTD #BoutiqueStyle #EmpowerWomen #FeelBeautiful