Tono de Marca

Welcoming, warm, aspirational, elegant, passionate, and personal

Valores de Marca

• •Celebration of Home
• •Modern Country Style
• •Quality and Timelessness
• •Comfort and Well-being
• •Curation and Inspiration

Mejores Prácticas

• •Speak the Language of Comfort: Consistently use words like cozy, warmth, sanctuary, relax, comfort, and calm to reinforce the brand's core value of creating a restful home environment.
• •Emphasize Timelessness and Quality: Use phrases such as classic design, lasting quality, artisan-made, handpicked, and timeless style to differentiate from fast-moving trends and highlight the longevity of the products.
• •Create an Aspirational Narrative: Frame products within a lifestyle. Instead of just describing a candle, describe the experience: "Light our neroli and lime candle to unwind after a long day." This helps customers envision the products in their own lives.
• •Maintain a Personal and Warm Voice: Address the customer directly using "you" and "your." Share snippets of the brand's story or the inspiration behind a collection to maintain the personal connection established by the founder.
• •Balance Modern with Country: In your descriptions, consistently pair rustic terms with modern ones (e.g., "clean lines and rustic textures," "modern elegance meets country charm") to perfectly capture the brand's unique "modern country" niche.

Percepción Social

Customers and the general public perceive Pretty Little Duck as an independent and curated source for high-quality, country-style home décor. The brand's Instagram feed serves as a key source of inspiration, showcasing products in beautifully styled settings that reinforce the modern country aesthetic. The communication is direct and personal, with contact information readily available for customer inquiries and suggestions, fostering a positive and accessible image. The overall perception is that of a trustworthy and aspirational lifestyle brand that delivers on its promise of quality and style.

Ejemplos de Copy

• •Wrap yourself in comfort. Our new collection of artisan-woven throws has arrived, ready to add a layer of warmth and timeless style to your favorite chair. Embrace the art of the cosy moment.
• •A single stem is all it takes to bring a room to life. Our new terracotta vases, with their rustic finish and modern silhouette, are the perfect home for your favorite blooms. Find beauty in simplicity.
• •Your Weekend Sanctuary Awaits... Hello [Customer Name], create a space you can't wait to come home to. Discover our latest handpicked arrivals, from soft Irish linen to rustic candle holders, and style your home with pieces that tell a story. Because home is a feeling.
• •The Refresh You've Been Waiting For. For a limited time, enjoy up to 50% off select pieces from our modern country collection. Curate a home you love for less. Don't wait, these favorites won't last long.
• •At Pretty Little Duck, we believe a home should be a collection of what you love. Inspired by the serene Irish countryside and a passion for modern living, we handpick each item to bring warmth, quality, and timeless style to your everyday spaces.