Tono de Marca

Fun, Playful, and Enthusiastic

Valores de Marca

• •Handmade Quality
• •Personalization and Gifting
• •Ethical Production
• •Customer Service

Mejores Prácticas

• •Embrace Pop Culture: Continue to lean into fun and timely pop culture references. This aligns with the product line and maintains the youthful, relevant tone of the brand.
• •Highlight the "Handmade in the UK" Aspect: Consistently mention that products are "Handmade in Yorkshire" or the UK. This reinforces the brand's authenticity and appeals to customers who support small, local businesses.
• •Use Fun and Descriptive Language: Use enthusiastic and sensory words to describe products. Instead of "smells nice," use "a magical scent of wild berries and vanilla." This makes the experience more tangible for the online shopper.
• •Keep it Personal and Approachable: Write captions and descriptions in a conversational style. Using questions and a friendly tone makes the brand feel more like a person and less like a corporation.
• •Always Feature Ethical Values: Clearly and regularly state "Vegan & Cruelty-Free" in product descriptions, social media bios, and posts. This is a key value for many consumers in the cosmetics space and builds immediate trust.

Percepción Social

The brand is perceived very positively by its customers, with extremely high ratings. Customers frequently praise the "brilliant quality," "quick delivery," and "amazing" appearance of the products. Excellent customer service and personalization options are highlighted as significant points of satisfaction, leading to the perception of a reliable small business that delivers unique and high-quality handmade items.

Ejemplos de Copy

• •In your bath bomb era? ✨ Drop our Swiftie-inspired bomb into the tub and shake it off after a long day. Handmade, vegan, and with enough fizz to make the whole place shimmer. Tap to make your wildest bath time dreams come true.
• •What's this? What's this? It's the bath you've been dreaming of! Our Pumpkin King gift set is handmade in the UK and 100% cruelty-free. Perfect for making any time of year feel like Halloween. Treat the Jack or Sally in your life to a spooktacular soak.
• •Your next bath is about to get a serious upgrade... 😼
• •LEVEL UP YOUR BATH TIME. 🎮 Handmade, vegan, and gamer-approved. Shop our collection of high-score-worthy bath bombs!
• •Stop giving boring gifts! 🎁 Our personalized, handmade bath bomb sets are the purr-fect present for any occasion. Vegan, cruelty-free, and made with love in Yorkshire. Shop now and be the best gift-giver ever.