Tono de Marca

Artisanal, Evocative, and Nurturing. Sophisticated, descriptive, and sensory, aiming to transport customers into a world of mindful luxury and connection to nature.

Valores de Marca

• •Botanical Artistry
• •Sustainability and Environmental Responsibility
• •Ethical Sourcing
• •Creating Memories and Celebrating Moments
• •Quality and Craftsmanship

Mejores Prácticas

• •Use Evocative, Sensory Language: Instead of just listing ingredients, describe the *experience* of tasting them. Use words that appeal to sight, smell, and taste, such as "silky ganache," "vibrant," "tangy," "aromatic," and "toasted."
• •Tell the Story of the Ingredients: Highlight the origin of your key ingredients. Talk about the "spray free orchards" or the "rare, 100% wild‑grown Beniano Silvestre cacao." This reinforces your commitment to quality and ethical sourcing.
• •Connect Products to Emotions: Frame your chocolates not just as a treat, but as a tool for creating an experience. Use phrases like "celebrate the little things," "a moment of mindful indulgence," or "the perfect gift to share a memory."
• •Emphasize the "Art" in Artisanal: Consistently use language that positions the products as works of art. Refer to collections, hand-painting, craftsmanship, and unique designs. This justifies the premium positioning and appeals to customers seeking something special.
• •Maintain a Consistent Voice of Sophisticated Warmth: Your tone should always feel elegant, knowledgeable, and passionate. Avoid overly casual slang or corporate jargon. The voice should feel like it's coming from a passionate creator who is excited to share her discoveries with the world.

Percepción Social

High-end, gourmet, and trustworthy, creating beautiful, unique, and delicious products. Perceived as premium, sustainable, and ethically conscious, with a proud New Zealand origin.

Ejemplos de Copy

• •Art you can taste. Each of our bonbons is a miniature canvas, hand-painted and thoughtfully crafted to be as beautiful as it is delicious. This is more than chocolate; it's a celebration of flavour, colour, and a little bit of everyday magic. #PrettyFancyChocolate #ChocoArt #BotanicalChocolate #NZMade
• •An unexpected harmony of spice and fruit. Our Cardamom & Plum bonbon features a rich ganache infused with the sweet-spicy warmth of cardamom, perfectly balanced by the tangy, refreshing notes of a locally sourced plum gel. Its sharpness cuts through the sweetness, creating an intriguing interplay of flavours that keeps the palate engaged. A testament to the unique fusion of nature's finest offerings.
• •Create a new memory this weekend ✨
• •At Pretty Fancy Chocolate, we believe luxury shouldn't cost the Earth. That’s why we pair the world's finest botanical ingredients with beautiful, eco-friendly packaging. Treat yourself to a moment of pure, sustainable delight. #SustainableLuxury #EthicalChocolate #PrettyFancy
• •It begins with a memory—a flavour that transports you. For 20 years, our founder has explored the world's most incredible botanical extracts, not just for their taste, but for their ability to evoke emotion. Pretty Fancy Chocolate is the culmination of that journey: a collection of sensuous, nurturing morsels designed to help you celebrate today and create the sweet memories of tomorrow.