Tono de Marca

fun, confident, and trendy

Valores de Marca

• •Inclusivity
• •Customer Empowerment
• •Community Building
• •Trend-Focused Fashion

Mejores Prácticas

• •Maintain the "Pretti Girl" Voice: Always address the customer directly and personally, using the "Pretti Girl" moniker to reinforce the sense of community and brand identity.
• •Use Confident and Empowering Language: Incorporate words that inspire confidence, such as "bold," "slay," "powerful," and "own it." The copy should make the customer feel good about themselves and their purchase.
• •Keep it Fun and Trendy: Employ emojis, relevant slang (authentically), and a generally upbeat and energetic tone to match the brand's trendy aesthetic.
• •Highlight Inclusivity: Regularly feature and celebrate plus-size options in marketing materials. Use inclusive language that speaks to all women, emphasizing style and confidence over size.
• •Create a Sense of Urgency and Exclusivity: Use phrases like "before it’s gone," "exclusive offers," and "early access" to encourage immediate action and make customers feel like they are part of an in-the-know group.

Percepción Social

Prettigirls Boutique is perceived as a trendy and accessible fashion brand, particularly for a younger demographic that values modern styles and an inclusive approach. The emphasis on both an online store and a physical retail location caters to different shopping preferences. The brand's social media presence, especially on TikTok, positions it as a relevant and engaged member of the local New Orleans fashion scene. The focus on plus-size options is a significant factor in its positive perception among a diverse customer base.

Ejemplos de Copy

• •Instagram Post (New Arrival): Headline: Stop scrolling. Your weekend outfit just arrived. 🔥 Body: Meet the 'City Nights' dress. It’s bold, it’s chic, and it’s waiting to make an entrance. Tap to shop before it’s gone! #PrettiGirls #NOLAStyle #NewArrival
• •Email Marketing (Promotion): Subject: You deserve a treat. Here’s 20% off. Body: Hey, Pretti Girl! Ready for a little retail therapy? We’ve got new arrivals that are practically calling your name. Use code PRETTI20 at checkout to get 20% off your next favorite outfit. Happy shopping!
• •Product Description ('Boss Babe Fur Jacket Set'): Command the room without saying a word. Our Boss Babe Fur Jacket Set is for the woman who’s in charge of her own style. The plush, faux-fur jacket layers perfectly over a sleek bodysuit for a look that’s both powerful and effortlessly cool. *Bodysuit not included.
• •Website Homepage Banner: Headline: BEHIND EVERY PRETTI GIRL... IS A CLOSET FULL OF OUTFITS SHE LOVES. Sub-headline: Free shipping on all orders over $150.
• •TikTok Video Idea: (Video shows a transition of different women of various sizes trying on the same trendy jacket and looking confident) Caption: One jacket, endless confidence. How would you rock it? #PrettiGirlsBoutique #PlusSizeFashion #NOLA #StyleForAll