Tono de Marca

personal, joyful, and inspiring

Valores de Marca

• •Cultural Celebration
• •Joy and Positivity
• •Authenticity and Love
• •Empowerment and Self-Worth

Mejores Prácticas

• •Lead with Positivity and Joy: Always use uplifting and celebratory language. Words like "joy," "vibrant," "celebrate," "love," and "colorful" should be staples in your vocabulary to reflect the essence of the artwork.
• •Embrace Personal Storytelling: Continue sharing personal anecdotes, the inspiration behind pieces, and behind-the-scenes content. This authenticity builds a strong, personal connection with your audience and reinforces the "Created with Love" value.
• •Center Cultural Significance: Clearly articulate the Afro-centric focus and the mission to honor Black culture. This provides depth and purpose to the brand, attracting an audience that shares these values.
• •Write with a Welcoming and Inclusive Voice: Use conversational and friendly language. Phrases like "Hello and welcome" or directly addressing the audience ("Thank you for joining me") make the brand feel approachable and create a sense of community.
• •Focus on Empowerment: In your descriptions and posts, highlight the empowering messages embedded in the art. Explain how a piece represents confidence, self-worth, or cultural pride, inviting the audience to feel that empowerment themselves.

Percepción Social

The public perception of Precious Jefferson ART appears to be highly positive, centered on the beauty and cultural significance of her work. The brand is perceived as a joyful celebration of Black identity. By participating in events like "A Spectacular Black Girl Art Show," the brand aligns itself with a larger movement of celebrating Black artists, which likely enhances its credibility and positive reception within the community. The artist's willingness to share her personal journey and creative process on social media fosters a sense of connection and relatability, making the brand feel approachable and genuine.

Ejemplos de Copy

• •Let the colors speak for themselves. ✨ Introducing 'Radiant Soul,' my latest piece celebrating the beauty and strength that shines from within. Every brushstroke is a tribute to the vibrant spirit of Black culture. #PreciousJeffersonART #AfrocentricArt #BlackJoy #WatercolorPortrait #ArtThatHeals
• •Bring a piece of joy into your home! 🏡 My collection of high-quality prints is filled with colorful, Afro-centric designs that are guaranteed to brighten any space. Created with love, to be cherished forever. Shop the collection now and find the piece that speaks to you. [Link to shop]
• •From a splash of watercolor to a sticker that spreads love! 💖 Watch the journey of my 'JoyFULL' design. I'm obsessed with how these turned out! Stick them on your laptop, your journal, anywhere you need a little reminder of the beauty in the everyday. #StickerArt #ArtistOfTikTok #BlackOwnedBusiness #ArtProcess #Watercolor
• •Subject: A Little Color For Your Inbox! 🎨 Hi [Name], just wanted to share my latest creation, born from a moment of pure inspiration and a whole lot of love. 'Crowning Glory' is all about celebrating the magnificence of our hair and heritage. I hope it brings a smile to your face today. See the full piece and the story behind it on the blog! [Link to blog]
• •'Sunkissed Dreams' - An original watercolor painting that captures the quiet confidence and radiant warmth of a summer afternoon. This piece is a celebration of peace, identity, and the beautiful stories we carry. Created with professional-grade watercolors on archival paper, this is more than art; it's an heirloom of joy and cultural pride.