Tono de Marca

aspirational, yet accessible and professional

Valores de Marca

• •Quality
• •Accessibility
• •Sustainability
• •Design & Aesthetics
• •Customer Satisfaction

Mejores Prácticas

• •Lead with Quality: Always highlight the superior materials and craftsmanship in your copy. Use specific details like "250g photo paper" and "handmade Danish frames" to build trust and justify the premium feel.
• •Emphasize Accessibility and Inclusivity: Consistently use phrases like "Art for Every Home" and mention the wide variety of styles available to make the brand feel welcoming to a broad audience.
• •Maintain a Professional and Aspirational Tone: Use clear, confident, and elegant language. The tone should reflect the sophisticated aesthetic of the products while remaining encouraging and inspirational.
• •Highlight Sustainability: Regularly mention your commitment to the environment through FSC®-certified paper and recyclable packaging. This is a key value proposition for the modern, conscious consumer.
• •Foster a Sense of Community: Encourage users to join the "POSTERA ART CLUB" and follow on social media for inspiration. This builds a loyal following and makes customers feel like they are part of an exclusive, design-forward group.

Percepción Social

Based on their online presence, POSTERA is likely perceived as a reliable and stylish provider of home decor. Customers are drawn to the promise of high-quality, Danish-designed art that is both affordable and environmentally conscious. The brand's focus on aesthetics and inspiration positions them as a go-to source for individuals looking to enhance their living spaces. The "POSTERA ART CLUB" fosters a sense of community and exclusivity for design-savvy consumers.

Ejemplos de Copy

• •Elevate Your Walls. Danish Design, Delivered. Don't just decorate. Inspire. Our curated collection of high-quality posters and handmade frames brings Scandinavian elegance to your space. Discover art that speaks to you.
• •Art for Every Home is Not Just a Slogan, It's Our Promise. From modern art for your living room to charming prints for a child's bedroom, find the perfect piece at POSTERA. We believe in beautiful, sustainable, and accessible art for all.
• •The Difference is in the Details. We obsess over quality so you don't have to. Featuring 250g satin-finish photo paper and handmade frames with real glass, our prints are crafted to last. Experience the POSTERA standard.
• •Create Your Dream Gallery Wall. Your home is a canvas. Let us provide the art. Get inspired by our latest arrivals and create a gallery wall that tells your story. Join the POSTERA ART CLUB for exclusive trends and offers.
• •Sustainable Style for Your Home. Look good, feel good. Our posters are printed on FSC®-certified paper and shipped in 100% recyclable packaging. Because beautiful design shouldn't come at the expense of our planet.