Tono de Marca

Inspirational, Reflective, Practical, Calm, Encouraging, and Supportive

Valores de Marca

• •Virtue (and the Four Cardinal Virtues)
• •Resilience and Adversity
• •Dichotomy of Control
• •Self-Discipline
• •Tranquility (Apatheia)

Mejores Prácticas

• •Lead with Practicality: Always frame philosophical concepts as actionable solutions to modern problems. Instead of "An explanation of Apatheia," use "How to build unshakable inner peace."
• •Use "You" and "We": Foster a sense of community and direct mentorship. Use inclusive language that speaks directly to the individual's journey, making them feel seen and understood.
• •Ask Reflective Questions: Engage the audience by prompting introspection in your copy. Questions like, "What is truly in your control today?" or "How can this challenge make you stronger?" encourage active participation rather than passive consumption.
• •Maintain a Calm and Assured Tone: The writing should always feel grounded, confident, and serene. Avoid hype, urgency (unless related to a limited offer), and overly emotional language. The tone should mirror the tranquility the philosophy promises.
• •Connect to the Source: Regularly reference the original Stoics (Marcus Aurelius, Seneca, Epictetus) to build authority and authenticity. Attributing ideas to these respected thinkers reinforces the brand's credibility as a legitimate source of Stoic wisdom.

Percepción Social

The public and its customers perceive Pórtico Estoico as an authentic, accessible, and trustworthy guide to Stoicism.

Ejemplos de Copy

• •The Stoics knew that victory begins with the first light. Not by checking your phone, but by checking in with yourself. How will you practice wisdom, courage, or moderation in the hours ahead? That is the only thing that matters. #Stoicism #PórticoEstoico #MorningRoutine #Virtue
• •The world asks for more: more hustle, more things, more distractions. Stoicism teaches you to find strength in less. Our free weekly newsletter delivers one practical Stoic lesson to help you build a more tranquil and resilient mind. Subscribe and start your practice.
• •What Marcus Aurelius Teaches Us About Dealing With Difficult People
• •Feeling anxious? Remember this Stoic truth: Your anxiety doesn't come from events, but from your judgment of them. Change the judgment. Reclaim your peace. #StoicMind #MentalClarity #PórticoEstoico
• •This Tuesday: The one Stoic virtue you need this week.