Tono de Marca

Authentic, passionate, and approachable professionalism, conveying a genuine love for the craft, a down-to-earth family-shop feel, and the authority of a master craftsman.

Valores de Marca

• •Craftsmanship & Quality
• •Customer-Centric & Inclusivity
• •Tradition & Heritage
• •Sustainability
• •Community

Mejores Prácticas

• •Always emphasize the dedication to the craft and the quality of the materials. Use descriptive language that highlights the traditional techniques and the durability of the products.
• •Weave the brand's unique story into the copy. Mention the historic location, the family-run aspect, and the revival of a traditional trade. This builds a strong emotional connection.
• •Use a conversational yet expert tone. Address the customer directly and invite them to be part of the creation process. Phrases like "Let's see what we can do for you" are effective.
• •Address the pain points of ill-fitting footwear and positioning Poor Boy Soles as the solution, as much of the brand's success comes from solving a real problem for people who can't find shoes that fit.
• •Use high-quality images and videos of the workshop, the tools, the process, and the final products. Customer testimonials and stories are powerful tools to reinforce the brand's values and the positive impact of its work.

Percepción Social

Highly regarded by customers and media as a unique business preserving a dying art form, providing high-quality, durable, and comfortable footwear. Perceived as a trustworthy, expert, and passionate artisan shop, with the owner seen as a skilled, dedicated, and transparent craftsman.

Ejemplos de Copy

• •Stop Searching. Start Fitting. For too long, you've settled for "good enough." At Poor Boy Soles, we believe footwear should be as unique as the person who wears it. We handcraft bespoke shoes and boots made to the exact measurements of your feet. Experience the comfort and quality of a perfect fit.
• •Built for a Lifetime, Not a Season. In a world of fast fashion and disposable goods, we stand for something different. Using century-old techniques and the finest leathers, we don't just make boots; we create companions for your journey. Invest in craftsmanship that endures.
• •More Than a Repair, It's a Revival. That favorite pair of boots you thought was gone forever? Your grandfather's leather bag that's seen better days? Don't let them gather dust. Our expert repair services bring cherished items back to life, preserving their stories for years to come.
• •From a Sketch on a Napkin to Your Dream Boot. Have an idea for the perfect shoe but can't find it anywhere? We specialize in turning your vision into a wearable reality. Bring us your inspiration, and let our bootmaker, Matthew, craft it with precision and passion.
• •The Antidote to Aching Feet. "I never imagined not having sore feet at the end of the day." That's what one of our clients said. We cater to those with very large, very small, or hard-to-fit feet. Discover what it feels like to wear shoes made just for you.