Tono de Marca

proud, humorous, and nostalgic

Valores de Marca

• •cultural preservation
• •heritage
• •community

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a document that outlines the brand's tone, values, and messaging guidelines. This will ensure that all content, from website copy to social media posts, is consistent.
• •Always Incorporate the Pontic Dialect: The use of Pontic phrases is the unique selling proposition of the brand. Every piece of copy should, in some way, reflect this.
• •Tell a Story: The personal story behind the brand is a powerful tool for connecting with customers. Use it to create an emotional connection and build brand loyalty.
• •Be Authentic: The brand's voice should be genuine and reflect a real passion for Pontic culture. Avoid using a corporate or overly commercial tone.
• •Engage with the Community: Use social media to interact with customers, share their stories, and create a sense of belonging. This will reinforce the brand's community-focused values.

Percepción Social

a niche and culturally significant business, fostering a sense of community and pride among its target audience; perceived as a unique and interesting example of cultural expression through fashion by others.

Ejemplos de Copy

• •Wear your roots. Our new collection of hoodies features classic Pontic phrases that will make your grandma proud.
• •More than just a t-shirt, it's a conversation starter. Share the meaning of 'ντο τερείς' with the world.
• •From our family to yours. We created Pontiopoulo.gr to keep the Pontic dialect alive for generations to come.
• •The perfect gift for the Pontian in your life. Our mugs are guaranteed to bring a smile to their face.
• •Join the Pontiopoulo family. Follow us on Instagram for a daily dose of Pontic humor and heritage.