Tono de Marca

Empowering, Supportive, Caring, Understanding, Informative, Solution-Oriented, Proud, Authentic, Direct, and Benefit-Driven

Valores de Marca

• •Confidence
• •Well-being & Health
• •Quality & Colombian Craftsmanship
• •Support for Women
• •Inclusivity
• •Inner Joy

Mejores Prácticas

• •Prioritize "Empowerment" and "Confidence" Language: Consistently use words and phrases that uplift and inspire self-assurance. Focus on how the products help customers *feel*, not just how they look.
• •Highlight Colombian Origin and Quality: Regularly mention "Made in Colombia," "Colombian craftsmanship," and "high-quality materials" to reinforce trust and the brand's heritage.
• •Incorporate the "Founded by Doctors" Story Selectively: Use the origin story to build credibility, especially when discussing well-being, health benefits, or post-surgery applications. This adds a layer of expertise and care.
• •Showcase Real Women and Diverse Body Types (Visually and in Text): Align copy with visuals that celebrate a range of body shapes. Use inclusive language that speaks to a broad audience, referencing the initial focus on Hispanic and African American women where appropriate and authentic.
• •Maintain a Supportive and Caring Voice in Customer Interactions: Ensure that all communications, from product descriptions to customer service responses, reflect the brand's understanding and supportive nature. Address concerns with empathy and offer solutions.

Percepción Social

Positive association with Colombian Fajas, Focus on Transformation, Empowerment, Trust in Origin, Limited Independent Reviews Visibility

Ejemplos de Copy

• •Headline: Rediscover Your Confidence. Define Your Curves. Body: At PonteBella, we believe every woman deserves to feel amazing in her own skin. Our authentic Colombian fajas are crafted with care by female heads of household, using only the finest materials to support your journey to a more confident you. Feel the PonteBella difference. #PonteBellaConfidence #MadeInColombia #ShapeYourStory
• •Headline: More Than Shapewear. It's a Lifestyle. Body: Founded by doctors, PonteBella is dedicated to your well-being. From high-quality fajas that embrace your silhouette to natural supplements that energize, we're here to help you achieve your goals and radiate inner joy. Explore our collection and start your transformation today. #PonteBellaWellbeing #HealthyLifestyle #EmpoweredWomen
• •Headline: The Support You Need, The Quality You Deserve. Body: Experience the art of Colombian craftsmanship. PonteBella girdles offer unparalleled comfort, durability, and the perfect support for daily wear or post-surgery recovery. Designed with your body in mind, because feeling good is always beautiful. #PonteBellaQuality #ColombianFajas #PostSurgeryCare
• •Headline: Embrace Your Shape. Celebrate Your Journey. Body: PonteBella is for every woman, every curve, every story. Our fajas are designed to enhance your natural beauty and provide the confidence to conquer your day. Feel empowered, feel beautiful, feel you. #PonteBella #BodyConfidence #RealBeauty
• •Headline: Crafted by Women, For Women. Body: Behind every PonteBella faja is a story of dedication. Proudly made in Colombia by female heads of household, our shapewear is a testament to quality and the power of women supporting women. Choose PonteBella and wear your confidence. #SupportWomen #ColombianMade #EthicalFashion #PonteBellaValues