Tono de Marca

Helpful and Community-Oriented, Authentically Brazilian, Friendly and Welcoming, Reliable and Competent

Valores de Marca

• •Community Support: Dedicated to serving the Brazilian community in the US and shortening the distance to Brazil.
• •Customer Service Excellence: Striving for an excellent customer experience and valuing feedback. This is evident in positive customer reviews.
• •Family and Personal Connection: Operating as a family business and understanding the importance of personal relationships.
• •Authenticity: Providing genuine Brazilian products and services.
• •Helpfulness: Offering a diverse range of services beyond just products, such as assistance with documentation and remittances.

Mejores Prácticas

• •Always Emphasize "Brazil" and "Community": Consistently weave in terms like "Brazilian products," "your store in the USA," "Brazilian community," and "saudade" (a Portuguese word for longing/nostalgia often associated with being away from home) to reinforce the core identity.
• •Use Warm, Friendly, and Inclusive Language: Employ a welcoming tone that feels like talking to a helpful friend or family member. Use Portuguese greetings or phrases where appropriate (e.g., "Olá!"), but ensure clarity for a broader audience.
• •Highlight Helpfulness and Solutions: Frame product and service descriptions around how they help customers connect with Brazil, solve a problem (like bureaucratic processes), or satisfy a longing for home.
• •Show, Don't Just Tell, Authenticity: Beyond stating "authentic," describe the origin, ingredients, or cultural significance of products when possible. Share stories or customer testimonials that reinforce the genuine Brazilian experience.
• •Maintain a Personal Touch: Reflect the "family business" value in communications. Consider personalized elements in emails or handwritten notes with orders (as one customer review positively noted). Ensure customer service interactions are consistently friendly and supportive.

Percepción Social

Positive and Trusted, Go-To Resource for Brazilians, Efficient and Professional, Welcoming to a Broader Audience

Ejemplos de Copy

• •Headline: Missing Brazil? Find a piece of home at Pontal Brazil, your family store in the USA. Body: From the taste of your favorite snacks to help with those important documents, we're here to bring Brazil closer to you. Explore our wide range of authentic products and services today!
• •Social Media Post (Image: A popular Brazilian product): That feeling when you find exactly what you were missing from Brazil! ❤️ We love being your connection to home. What Brazilian product always brings a smile to your face? Share in the comments! #PontalBrazil #BrazilianProducts #CommunityLove #YourBrazilianStoreInTheUSA
• •Email Subject: A Little Closer to Home: Discover What's New at Pontal Brazil Body: Olá! As your dedicated Brazilian store in the US, we're always working to bring you the best of Brazil. From essential services to those hard-to-find treats, we're more than just a store – we're family. Come visit us in Newark or shop online for delivery across the States!
• •Product Description Snippet (for a food item): Taste the tradition! Our [Product Name] is made with authentic Brazilian ingredients, just like you remember. Perfect for sharing with family or enjoying a nostalgic moment for yourself. Bring the flavors of Brazil to your table with Pontal Brazil.
• •Service Highlight (e.g., Document Translation): Navigating paperwork can be tricky, especially across borders. Let our family at Pontal Brazil help! We offer reliable document translation services to make your life easier. We've been proudly serving our community for over 15 years – count on us.