Tono de Marca

Artistic, authentic, and narrative-driven, combining a cool, "punkish" edge with personal warmth and storytelling. The voice is confident, creative, and feels like a direct channel to the artist's vision, rather than overly corporate or commercial.

Valores de Marca

• •Artistic Expression & Authenticity
• •Sustainability & Craftsmanship
• •Quality & Recognition
• •Comfort & Non-Conformity

Mejores Prácticas

• •Lead with the Story: Every piece of copy, from a product description to a social media post, should connect back to the brand's core narratives—music, art, family history, and sustainability. Use storytelling to sell the garment.
• •Use Evocative, Dichotomous Language: Consistently use phrases that mix grit with glamour, such as "equine grace matched with punkish cool" or "urban nonchalance with easy glamour." This reinforces the unique brand identity.
• •Emphasize Craftsmanship and Sustainability: Always mention the "made-to-order," "upcycled," or "sustainable" aspects of the products. This is a key value and a major differentiator.
• •Maintain an Authentic, Personal Voice: Write as if the designer is speaking directly to the customer. Use "I" and "my" when appropriate (e.g., in an "About" section or blog post) to reinforce the personal connection.
• •Leverage Social Proof and Credibility: Regularly reference the brand's accolades—features in Vogue, the Rising Star Award, and celebrity clients—in relevant marketing materials to build trust and elevate the brand's perceived value.

Percepción Social

Poni Silver is perceived as a high-quality, designer-led, and niche fashion label, respected within the fashion community. Its association with high-profile musicians and publications gives it an "insider" coolness and artistic integrity, shaped primarily by positive professional media rather than widespread customer reviews.

Ejemplos de Copy

• •WEARABLE ART, MADE TO ORDER. Inspired by 70s glamour and punk-rock soul. This isn’t just clothing, it’s a story.
• •Reclaimed. Reimagined. Reborn. Each pair of our upcycled jeans carries a past life, recut with an artist's touch for a future you define. Sustainably crafted, individually unique.
• •Poni Silver isn’t about following trends—it’s about wearing your history. Our latest collection is inspired by the fusion of urban streets and raw creative energy. [Link in Bio] #PoniSilver #SustainableFashion #DesignerMade #WearYourStory
• •For the Non-Minimalist: New Drops from Poni Silver
• •Poni Silver Official | Sustainable Designer Apparel | Shop The Collections