Tono de Marca

Serene, Empowering, and Knowledgeable

Valores de Marca

• •Authenticity
• •Wellness
• •Connection
• •Beauty
• •Community

Mejores Prácticas

• •Lead with Feeling, Follow with Fact: Start copy with the emotional or spiritual benefit of the product (e.g., "Find your calm," "Amplify your intention") before detailing its physical characteristics (e.g., "Sourced from Brazil," "Measures 3 inches").
• •Use Empowering & Inclusive Language: Use words that empower the customer, such as "your journey," "unlock," "align," and "discover." Frame the products as tools for their personal use, ensuring the language is welcoming to everyone, regardless of where they are on their spiritual path.
• •Tell a Story: Every crystal has a history. Briefly narrate its origin, its traditional meaning, or a suggested use-case. Storytelling creates a deeper connection and makes the product feel more special than a simple commodity.
• •Educate, Don't Just Sell: Consistently provide valuable information. Explain what a chakra is, how to cleanse a crystal, or what a new moon ritual entails. This builds trust and positions the brand as a go-to authority.
• •Maintain a Serene Vocabulary: Create a list of on-brand words to use consistently (e.g., sanctuary, radiant, energy, align, harmony, intention, tranquility, journey) and words to avoid (e.g., cheap, discount, hurry, magic spell). This ensures the tone remains consistent across all platforms.

Percepción Social

High-Quality & Authentic: Customers frequently praise the quality, beauty, and authenticity of the crystals, often mentioning that the products received look even better than the pictures online. Trusted Source: The brand is perceived as a reliable and knowledgeable source. Its educational content on social media and the website blog is highly valued by followers, who see the brand as more than just a retailer. Aesthetically Pleasing: Polainco Crystal is widely recognized for its strong, beautiful aesthetic. This makes its products popular not only for spiritual purposes but also for home décor. Aspirational: The brand successfully cultivates an aspirational lifestyle centered on peace, mindfulness, and elegance, which resonates strongly with its target audience.

Ejemplos de Copy

• •Invite tranquility into your space. Our new Amethyst clusters are here, each one a unique piece of earth's art, ready to soothe your mind and open your intuition. Let its calming energy transform your sanctuary. Tap to discover.
• •Your Journey to Inner Balance Begins Here. Explore ethically-sourced crystals and wellness tools designed to align your energy and elevate your spirit.
• •The Master Healer. Clear Quartz is the ultimate amplifier of energy and intention. Use this powerful point to cleanse your space, charge your other crystals, or bring clarity to your thoughts. Hand-selected for its purity and light, this crystal is an essential tool for any spiritual practice.
• •Full Moon Magic: 20% Off To Amplify Your Intentions
• •Ready to welcome more love into your life? ✨ Rose Quartz is your go-to for opening the heart chakra. #rosequartz #crystaltok #heartchakra #selflove #spirituality