Tono de Marca

Warm, gentle, and emotive, professional yet deeply personal, reassuring, with a blend of playful and trendy humor for social media.

Valores de Marca

• •Connection
• •Authenticity
• •Creativity & Quality
• •Comfort
• •Patience

Mejores Prácticas

• •Prioritize Emotive Language: Always lead with words that evoke feeling and connection (e.g., "cherish," "bond," "joy," "heartfelt," "laughter"). This reinforces the core brand value of capturing emotion over simple images.
• •Emphasize "No Posing": Consistently use phrases like "candid moments," "no stiff poses," and "genuine emotion" to manage expectations and attract clients who want an authentic, natural style.
• •Speak Directly to Pet Owners: Use language that acknowledges the pet as a family member. Phrases like "furry companions," "paws and all," and "the bond you share" resonate deeply with the target audience.
• •Maintain a Gentle & Reassuring Tone: In all communication, from FAQs to captions, the tone should be calming and supportive. This builds the trust necessary for clients (and their pets) to relax during a shoot.
• •Balance Artistry with Fun: While the output is artistic and high-quality, the process is fun and relaxed. Let the copy reflect this duality. Use professional, emotive language for the website and portfolio, but inject playful, trendy humor into more casual platforms like TikTok to show the brand's personality.

Percepción Social

Highly professional, skilled, and specialized (Singapore's first Korean-style pet portrait studio). Perceived as trustworthy, reliable, artist-led, and providing a fun and stress-free experience.

Ejemplos de Copy

• •More Than a Portrait. We capture the heartfelt, candid moments that tell your family's unique story—paws, purrs, and all.
• •Your pet isn't just a pet, they're family. At Pojeu Studio, we specialize in gentle, K-style portraits that celebrate that special bond. No awkward poses, just the genuine love you share. Tap to book a session and create a memory you'll cherish forever.
• •POV: You finally booked a photoshoot where your dog's chaotic energy is the main character. ✨ We get it. Book your session now! #pojeustudio #petphotography #dogsofsingapore
• •For the Love of a Pet | Preserve Your Memories with Pojeu Studio
• •We believe the best photographs are born from comfort and connection. Our quiet, pet-friendly studio is your safe space to relax and be yourselves. We'll handle the rest, focusing on the soft light, warm tones, and fleeting emotions that make your bond so beautiful.