Tono de Marca

The brand's tone is passionate, knowledgeable, and supportive. It comes across as a voice from within the swimming community, not just a retailer. The language used is direct, informative, and encouraging, resonating with athletes and their families, built on shared experiences and a genuine desire to help them succeed.

Valores de Marca

• •Family and Community
• •Performance and Excellence
• •Authenticity and Expertise
• •Quality

Mejores Prácticas

• •Speak from Experience: Always frame communication from the perspective of someone who understands the demands and triumphs of competitive swimming. Use "we" to foster a sense of shared community.
• •Highlight the "Why": Connect products to the ultimate goal of performance and achievement. It's not just about selling a product, but about helping an athlete achieve their best.
• •Celebrate the Community: Regularly feature and celebrate the achievements of local swimmers, clubs, and the New Zealand swimming community at large. This reinforces the brand's position as a central part of that community.
• •Maintain a Supportive and Encouraging Voice: The language should always be positive and motivational. Even when talking about the technical aspects of products, the underlying message should be one of empowerment.
• •Be Authentic and Personal: Continue to share the family's story and passion for the sport. This transparency builds trust and differentiates the brand from larger, non-specialized retailers.

Percepción Social

The perception of Podium Sports NZ is positive, built on its niche focus and genuine connection to swimming. It is seen as a credible and trusted source for competitive swimming gear, with the personal story of the owners adding inspiration and authenticity. The brand is respected within its specific market and focused on building a community of passionate swimmers.

Ejemplos de Copy

• •The final touch. The last hundredth of a second. The top of the podium. It all comes down to the details. The A3 Performance VICI Racing Suit isn't just swimwear; it's your competitive edge. Engineered for speed, designed for champions. Are you ready to beat the clock?
• •From early morning training to the roar of the crowd at the finals, we're with you on every stroke. We're more than a brand; we're part of the New Zealand swimming family. Tag your club and share your proudest moment this season! #PodiumSportsNZ #SwimFamily
• •Your dedication deserves the best support. BODIMAX Compression Sleeves are designed to help you train harder and recover smarter, delaying fatigue and enhancing performance. It's the support you need to push past your limits. #TrainSmarter #PodiumPerformance
• •Every champion was once a contender who refused to give up. We know the journey because we live it every day. Podium Sports NZ is here to equip you for your journey to the top. Your podium awaits.
• •For over 14 years, our family has been on the pool deck, cheering on New Zealand's swimmers. That passion is why we bring you the world's best swimming technology. Podium Sports NZ: By swimmers, for swimmers.