Tono de Marca

Artisanal, Passionate, and Elegant.

Valores de Marca

• •Artisanal Craftsmanship
• •Authenticity and Passion
• •Creativity and Uniqueness
• •Community and Shared Experience
• •Connection to Nature

Mejores Prácticas

• •Always begin product descriptions and social media posts by highlighting the artisanal nature of the jewelry. Use phrases like "crafted in our workshop," "shaped by hand," and "one-of-a-kind piece" to reinforce this core value.
• •Describe the jewelry in a way that engages the senses. Use words like "delicate," "molten," "luminous," "ethereal," and "timeless." Connect the collections to their natural inspirations.
• •Don't just sell a necklace; sell the passion, the art, and the story behind it. The "About Us" narrative of pouring "heart and soul" into each piece should be a recurring theme in captions and ads.
• •Avoid slang, overly casual language, or aggressive sales tactics. The copy should mirror the aesthetic of the jewelry—clean, sophisticated, and confident. The tone should be welcoming but maintain a sense of artistry and professionalism.
• •When promoting workshops or engaging with followers, use inviting and educational language. Position the brand as a shared space for creativity. Use phrases like "Join our community," "Discover your inner artisan," and "Share your #PlumulaStory with us." This transforms customers into brand advocates.

Percepción Social

Highly positive, centered on its unique aesthetic and handmade quality. Perceived as creative, authentic, artistic, and accessible. Also seen as educators and experts through their workshops, fostering an engaging community hub.

Ejemplos de Copy

• •Forged in Fire, Designed for You. Discover the delicate dance of molten glass and polished silver in our new ‘Névoa’ ring. Each piece is a whisper of elegance, handcrafted in our Medellín workshop to tell its own unique story. Wear a work of art. #PlumulaJoyeria #HandmadeJewelry #GlassArt #Artisanal
• •From a simple glass rod... to a symbol of love ❤️ 30 hearts coming right up! Each one is shaped by hand and filled with passion. See the magic behind your favorite pieces at our workshop! #GlassJewelry #Handmade #Artisan #Medellin #Craftsmanship
• •Become the Artisan. Don’t just wear our jewelry—create it. Join our "Vidrio a la Flama" workshop and learn the timeless art of glass shaping. Unleash your creativity and leave with a piece that’s truly yours. Limited spots available. Book now.
• •Tired of the Ordinary? Adorn Yourself in Art. Plúmula Joyería is where delicate glass meets precious metals. Our handcrafted pieces are for those who value originality and timeless elegance. Explore our collections and find the story that speaks to you. Shop now for free shipping in Colombia.
• •More Than a Brand, We Are a Workshop. Plúmula was born from a passion for the delicate art of glass. In our Medellín ‘taller,’ every piece is infused with heart and soul, creating not just jewelry, but a small, wearable story. This is our craft, and we love sharing it with you.