Tono de Marca

Friendly, Empowering, and Stylish

Valores de Marca

• •Quality and Longevity
• •Customer-Centric Service
• •Inclusivity
• •Curation and Trust
• •Independent Spirit

Mejores Prácticas

• •Lead with "You": Frame copy around the customer. Instead of "We have new jackets," try "You'll love our new collection of jackets." This aligns with the brand's customer-centric value.
• •Focus on the Feeling, Not Just the Features: Describe how a garment will make the customer feel (e.g., "confident," "effortless," "comfortable," "elegant") in addition to its material and fit.
• •Use an Empowering and Positive Vocabulary: Incorporate words like "celebrate," "empower," "effortless," "shine," "classic," and "staple." Avoid technical jargon and maintain a warm, conversational style.
• •Maintain the "Dressed by Plum" Ethos: Consistently use the "Dressed by Plum" hashtag and concept to reinforce the idea of a personalized, curated styling service, even when shopping online. This builds brand recognition and loyalty.
• •Be Consistent Across All Channels: Ensure the friendly, stylish, and empowering tone is reflected everywhere—from the automated order confirmation email to a reply to an Instagram comment. This consistency builds trust and a cohesive brand experience.

Percepción Social

The public perceives Plum Boutique as a high-quality, trustworthy, and charming retailer. It is seen as a destination for finding unique outfits for special occasions and everyday wear. Reviews frequently highlight the exceptional customer service as a key differentiator, with one customer calling a staff member a "therapist of the dress." While some acknowledge the prices may be higher than high-street stores, there is a strong consensus that the quality of the clothing and the superior shopping experience provide excellent value. The brand is highly recommended by its customers.

Ejemplos de Copy

• •That 'perfect dress' feeling? We've bottled it. ✨ Meet the 'Amelia' dress – your new go-to for turning heads and feeling incredible. Effortless, elegant, and designed to make you shine. Who needs a special occasion when the dress *is* the occasion? #DressedByPlum
• •More Than Just Clothes | These are the forever-pieces your wardrobe has been waiting for. Curated styles designed to last.
• •Inside: Your new favourite outfit awaits...
• •Crafted from the softest blend, this isn't just a sweater; it's a warm hug you can wear. Designed with a timeless silhouette, it's the piece you'll reach for season after season. Pair it with your favourite denim for a relaxed weekend look or layer it over a slip dress for effortless elegance. A true wardrobe investment.
• •Tired of the same old high-street styles? At Plum Boutique, we believe fashion should be personal. Discover our hand-picked collection of beautiful, high-quality clothing that celebrates you. Enjoy 10% off your first online order and experience the Plum difference. ✨