Tono de Marca

Friendly, Youthful, and Enthusiastic. Informal, engaging, and conversational, aiming to be like a fun, energetic friend.

Valores de Marca

• •Fun & Social Connection
• •Inclusivity & Modernity
• •Sustainability & Local Production
• •Innovation
• •Passion & Community

Mejores Prácticas

• •Embrace the "Fun Friend" Persona: Always write as if you are talking to a friend. Use conversational language, ask questions, and don't be afraid of emojis or a bit of humor. Keep it light, positive, and energetic.
• •Lead with Fun, Support with Values: The primary message is always about fun and connection. Use the brand's core values (sustainability, inclusivity, innovation) as supporting points to add depth and build trust, but don't let them overshadow the core promise of a good time.
• •Involve the Community: Actively use user-generated content (UGC) in your marketing. Feature photos and videos from your customers and use their language and excitement as social proof. This reinforces the community value and keeps the tone authentic.
• •Stay Inclusive in Your Language: Ensure copy is welcoming to everyone. When describing players, use inclusive terms. Highlight features like the sign language mode to actively demonstrate the brand's commitment to inclusivity.
• •Maintain a Consistent Voice Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video, or a customer service email, the friendly, enthusiastic, and slightly playful "Cheerio" tone must be consistent. Create a simple style guide to help all team members stay on brand.

Percepción Social

Customers perceive the games as high-quality, fun, and innovative, blending classic mechanics with modern app-driven content. The brand is viewed as trustworthy and engaging.

Ejemplos de Copy

• •Weekend plans? Sorted. ✅ Turn your next get-together into an epic night of laughs. Cheerio is the only party game you'll need. Ready to make some memories? #CheerioGame #PartyNight #Brettspiel
• •The game that gets the WHOLE family playing! ✨ Boring afternoons are officially over! 🎉 With Cheerfully, you can even learn some sign language while you play. Fun, inclusive, and guaranteed giggles! #CheerfullyGame #FamilyFun #KidsGames
• •Good Games, Good Conscience. We believe in fun that doesn't cost the earth. That's why our games are produced sustainably right here in Bavaria. Play on!
• •The Perfect Gift for the Friend Who Has Everything. Give the gift of laughter! The Cheerio party game is the ultimate present for birthdays, holidays, or just because. Warning: may cause uncontrollable fun.
• •🔥 Psst... New Cheerio updates just dropped! Your game night just got an upgrade. We've added fresh categories and hilarious new challenges to the app. Open up to see what's new!