Tono de Marca

approachable, knowledgeable, and effortlessly cool

Valores de Marca

• •Accessibility
• •Curation
• •Community
• •Experience
• •Authenticity

Mejores Prácticas

• •Speak the Language of Music: Incorporate musical terminology into your copy (e.g., "harmony," "crescendo," "remix," "unplugged"). This reinforces the brand's core concept and creates a unique linguistic style.
• •Stay "Effortlessly Cool": Avoid overly formal or technical wine jargon. The tone should be confident and knowledgeable but always relaxed and approachable. Write as if you're talking to a cool, culture-savvy friend.
• •Emphasize the "Why," Not Just the "What": Instead of just describing the wine's tasting notes, tell the story behind the pairing. Why does this song go with this wine? What feeling or "vibe" does it evoke? This focuses on the experience, which is central to the brand.
• •Champion Your Curators: Put the spotlight on the sommeliers and tastemakers you collaborate with. Sharing their stories, passion, and expertise adds authenticity and a human element to the brand, making it more trustworthy and relatable.
• •Maintain Visual and Verbal Consistency: Ensure that the cool, modern, and clean aesthetic of your visuals is mirrored in your copy. The language should be uncluttered, direct, and stylish, creating a cohesive and immersive brand world for the consumer.

Percepción Social

Playlist Wine is perceived as a modern, innovative brand that successfully bridges the gap between two universally loved experiences: drinking wine and listening to music. Customers and the public likely see it as a niche and trendy company that offers a unique value proposition. The focus on curation and collaboration with experts lends it credibility, while the emphasis on "vibes" and "playlists" makes it relatable to a contemporary audience. The brand is aspirational yet attainable, suggesting a sophisticated but relaxed lifestyle.

Ejemplos de Copy

• •Meet [Curator's Name], the architect of our next sonic and sensory journey. They believe that a good record can transform a great wine into an unforgettable memory. Get ready to press play on their exclusive wine playlist. Drop 08 coming this Friday. #PlaylistWine #WineAndMusic
• •Your perfect night in, curated. We pair exceptional wines with the soundtrack they deserve. Discover your next favorite bottle and the playlist that makes it sing. Explore the Drops.
• •The vibe: a crisp rosé and a sun-drenched indie-pop playlist. This is how we do weekends. #WineVibes #PlaylistWine #SummerSips #WeekendVibes
• •Tired of the same old bottle? Let's change that. Our latest drop features a vibrant Spanish red selected by DJ [Name], paired with a playlist that channels the energy of a Barcelona sunset. Taste the rhythm. Listen to the wine. Get The Playlist.
• •You've meticulously crafted your playlists. Now it's time to give your wine the same attention. At Playlist Wine, we bring together expert sommeliers and music lovers to curate perfect pairings of wine and music. Stop just drinking wine start experiencing it.